How to Lead New Corporate Customers to Your Site and Then Close the Sale
Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.
- Exploiting your existing customer data to target new customers
- The targeted effectiveness of email
- Constructing an interactive site for product testing and demonstration
- Case studies of innovative companies succeeding in new
business acquisitions
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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