Strategies for Streamlining Online Customer Service
How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques :
- Auto-response email boxes
- Frequently Asked Questions (FAQs) with answers
- Integrating your FAQs with email responses
- Email newsletters/announcements
- Email-based discussion groups (“listservs”)
- Web-based discussion groups
- Usenet-based discussion groups (“newsgroups”)
- Intelligent search engines for your web site (both keyword- and concept-based)
- Online databases that can be updated automatically by your customers via the Web
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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