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Internet Marketing for the New Millennium

Whether you have an established website or you’re just beginning to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. Do you feel confident that your website is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Or, if you don’t yet have a website, are you adequately prepared to develop a solid Internet marketing plan, assemble an Internet marketing task force, create a budget and timeline, and then bring the project in on time and on budget? This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence.

Specifically, you will learn:

  • “Insider” information about other companies’ online successes,
    failures, and lessons learned
  • Unique Internet marketing strategies and tactics, applied
    to your individual needs and situation
  • Brainstorming techniques and hands-on exercises that
    will identify new opportunities
  • How to identify and benchmark (creatively imitate) innovative
    marketing on the web
  • How to apply strategic planning, project management,
    one-to-one marketing, frequency marketing, and customer
    service to your online efforts
  • How to incorporate other aspects of the Internet besides
    the web, such as email and newsgroups, into your Internet
    strategy
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The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

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The Art of SEO

Chapter 7: Content Marketing

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