Leading New Customers to Your Site to Purchase

January 28th, 1999

Seminar by

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.

  • Using existing customer data to target new customers
  • The targeted approach to e-mail
  • The benefits of an interactive site for product testing and demonstration
  • Case studies of innovative companies succeeding in new business acquisitions