Profiling Your Customers Using the Internet
The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. We’ll discuss how INX:
- Leverages customers, customers’ sites, employees, research firms, and online knowledgebases
- Compels users to profile themselves through online communities, personalization, and “Yellow Pages” directories
- Expanded their profiling system into an extranet
- Obtained, consolidated, and integrated multiple databases into their profiling system
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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