Profiling Your Customers Using the Internet

October 26th, 1998

Seminar by

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. We’ll discuss how INX:

  • Leverages customers, customers’ sites, employees, research firms, and online knowledgebases
  • Compels users to profile themselves through online communities, personalization, and “Yellow Pages” directories
  • Expanded their profiling system into an extranet
  • Obtained, consolidated, and integrated multiple databases into their profiling system