Turning Content, Consumers, and Competitors into Competitive Advantage
Birdseye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, we’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.
We’ll discuss how we:
- aggregate content through our Worldwide Recipe Search Engine
- personalize content through our Personal Recipe Box and Personal Shopping List
- create virtual communities through our Recipe Exchange and newsgroups
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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