Birdseye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, we’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.
We’ll discuss how we:
- aggregate content through our Worldwide Recipe Search Engine
- personalize content through our Personal Recipe Box and Personal Shopping List
- create virtual communities through our Recipe Exchange and newsgroups