Business Opportunities of Web-Based Educational Publishing
Colleges and universities are now discovering the many benefits of educational publishing on the Internet. But is the transition worth the effort? And how are publishers responding to these opportunities? This workshop will lead participants to answer these questions and teach you how to target your readers.
Participants in this workshop will learn the details of:
- Intellectual property issues:
- Identifying and protecting copyrights & trademarks
- Registration procedures for copyrights & trademarks
- Security implications:
- Sending information only to approved Internet users
- Keeping cybervandals and cyberthieves out of your
systems - When, what, and how to charge for program usage:
- Demos, trial licenses
- Registration procedures
- Billing procedures (fixed monthly charges vs. usage-based
charges) - What to charge for and what to provide free of
charge - Foreign currency
- Secure payment options (FirstVirtual, DigiCash,
credit cards, etc.)
- Reaching diverse markets on the Net
- Minorities
- Non-English speaking students
Comments

Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts

Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More