Leveraging the Multimedia Capabilities of the Net
- Importance of multimedia in “selling” your message
- Images & image maps
- Sound & video (QuickTime, MPEG, Ulaw, etc.)
- Adobe Acrobat (portable documents)
- 3-D viewer applications (Kinemage, etc.)
- Effectiveness of multimedia on the Net vs. other media:
CD-ROMs, video tapes, audio tapes
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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