Link-Building Impacts Search Engine Ranking

January 3rd, 2008

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Originally published in Internet Retailer

Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search engine ranking.