CV of Stephan M. Spencer

Stephan M. Spencer

email: sspencer@netconcepts.com

2820 Walton Commons West, Suite 123
Madison, Wisconsin 53718
phone: (608) 285-6600
fax: (608) 285-6601

Professional Experience

Netconcepts, LLC (formerly Internet Concepts, LLC) – Madison, WI
Founder and President – 1995-present
Founded a Web design firm which specializes in creating dynamic, personalized, community-building Internet, intranet, and extranet Web sites. Duties primarily involve strategic planning, forging strategic partnerships, marketing, and development of new .com businesses (such as WritersNet and InnSite). Sought-after speaker at Internet conferences and symposia worldwide. Brought the company from start-up to a multi-national firm with a client roster that includes such major CPG brands as Birds Eye and Gorton’s (a Unilever brand).

Netconcepts Ltd. – Auckland, New Zealand
Founder and Managing Director – 1999-present
Founded an overseas production office for Internet Concepts LLC. Hired and nurtured a world-class web production team – designers, programmers, copywriters, strategists, system administrators, and more. Lifestyle benefits include offices 1 block from the beach.

Education

University of Wisconsin-Madison – Madison, WI
M.S. in Biochemistry – January 1995

Developed novel methods on Silicon Graphics workstations for the visualization of virus structures. Designed and maintained the Web Server for Virology, an international resource on the Internet providing color images, animations, and interactive models of viruses, as well as other teaching resources.

University of Michigan-Ann Arbor – Ann Arbor, MI
B.S. in Cellular & Molecular Biology with Honors and Distinction – May 1993

Speaking Engagements

MarketingProfs Virtual Seminar, Online – June 28, 2007
SEO for Really Big Websites

Newspaper Association of America Webinar, Online – June 26, 2007
Make the Most of Your Web Site with SEO

American Marketing Association’s Hot Topic: Search Engine Marketing, Chicago, IL – June 22, 2007
Inside the Head of the Searcher
Organic Search Is All About the Links

University of Wisconsin Executive Education – Interactive Marketing, Madison, WI – June 18, 2007
Reaching Customers

Search Engine Strategies 2007 Canada, Toronto, CA – June 12, 2007
RSS, Blogs & Podcasts: Successful Syndication Tips

SMX Advanced, Seattle, WA – June 5, 2007
Give It Up!

American Marketing Association’s Hot Topic: Search Engine Marketing, New York, NY – May 25, 2007
Inside the Head of the Searcher
Organic Search Is All About the Links

ACCM 2007, Boston, MA – May 21, 2007
Making Blogging and RSS Pay Off

American Marketing Association’s Hot Topic: Search Engine Marketing, San Francisco, CA – April 20, 2007
Organic Search Is All About the Links
Inside the Head of the Searcher

Web 2.0 Expo, San Francisco, CA – April 18, 2007
The Need for Feeds: Understanding RSS & Blog Marketing

Search Engine Strategies, New York, NY – April 12, 2007
Wikipedia & SEO- Social Search Track
SEO Through Blogs & Feeds

Search Engine Room, Sydney, Australia – March 21, 2007
Search Monetization Strategies
Not Quite Search Marketing 101

MarketingProfs Virtual Seminar, Online – February 8, 2007
Search Marketing Essentials for Online Retailers

Search Engine Strategies, Chicago, IL – December 6, 2006
Blog & Feed Search SEO

eComXpo Virtual Trade Show, Online – October 24, 2006
Link Building Your Way to the Top of the Rankings

University of Wisconsin Executive Education – Integrated Customer Communications, Madison, WI – October 17, 2006
Interactive Marketing

DMA Annual Conference 06, San Francisco, CA – October 16, 2006
Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

Shop.org Annual Summit, New York, NY – October 10, 2006
Vertical Search

MarketingProfs Virtual Seminar, Online – September 28, 2006
Getting Google to Love Your Website…Again

MarketingProfs Virtual Seminar, Online – August 24, 2006
Success with Email Marketing Campaigns: 10 Campaigns Critiqued for Best and Worst Practices

Search Engine Strategies, San Jose, CA – August 8, 2006
Blog & Feed Search SEO

Professional Association of Innkeepers International 2006 Annual Convention, Phoenix, AZ – April 3, 2006
Blogging for Business
Getting Started with Email Marketing
Advanced Email Marketing
Search Engine Marketing (SEM)

Strategic Branding, Auckland, NZ – March 27, 2006
Beyond the Banner: New Ways to Brand in the Online Channel

9th Annual Strategic Communications and PR Forum, Auckland, NZ – March 20, 2006
Leveraging Digital Communication Technology – New Opportunities

Search Engine Strategies, New York, NY – February 28, 2006
Blog & Feed Search SEO

MarketingProfs Virtual Seminar, Online – February 16, 2006
Inside Secrets to Building Links for Online Publicity, Buzz and SEO

Search Engine Strategies, Chicago, IL – December 6, 2005
RSS, Blogs & Search Marketing

University of Wisconsin Executive Education – Integrated Customer Communications, Madison, WI – November 28, 2005
Interactive Marketing: Reaching Customers in an On-Demand World

DMA Annual Conference, Atlanta, GA – October 18, 2005
Emerging Technologies: How Direct Marketers Can Capitalize on Innovations

Leveraging Technology in Marketing, Auckland, NZ – September 27, 2005
Spreading Your Message the Simple Way – RSS in Practice
Achieving Search Success

Shop.org Annual Summit, Las Vegas, NV – September 13, 2005
Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS

Successful Online Advertising, Auckland, NZ – August 23, 2005
What Does Search Offer?
How to Optimize a Paid Search Campaign

Search Engine Strategies, San Jose, CA – August 9, 2005
RSS, Blogs, And Search Marketing

eTail East 2005, Philadelphia – August 2, 2005
Natural Search Optimization and Website Development Clinic

Frost and Sullivan: Sales and Marketing East, Boston – July 21, 2005
Leveraging the Explosive New Blogging Trend in Your Integrated Marketing Mix

University of Wisconsin Executive Education – Integrated Customer Communications, Madison, WI – June 30, 2005
Interactive Marketing: Reaching Customers in an On-Demand World

Annual Catalog Conference, Orlando, Florida – May 23, 2005
Multichannel Marketing Power Forum & Meet the Speakers Brunch

Search Engine Room, Sydney, Australia – April 12, 2005
Search Engine Optimisation – Black Art or Sweet Science?

Strategic Branding, Auckland, New Zealand – March 30, 2005
Traditional Vehicle, New Channel – Internet Word of Mouth Marketing

Catalog Age Webinar, Online – March 9, 2005
Natural (Organic) Search Engine Optimization: Hard Facts, Real Lessons, Insider Secrets

EMA Fresh Network Technology Breakfast, Auckland – March 9, 2005
Global Village: Instant Opportunities Now

Search Engine Strategies, New York – March 1, 2005
Web Feeds, Blogs & Search

American Chamber of Commerce breakfast, Auckland, New Zealand – December 7, 2004
Cracking the US Market

MarketingProfs Virtual Seminar, Online – November 18, 2004
Maximizing Your "Natural Search" Channel: SEO That Really Works

Auckland Chamber of Commerce e-Nabling Business, Auckland, New Zealand – October 13, 2004
Integrating Email Marketing and SEO Into Your Marketing Mix

MarketingProfs Virtual Seminar, Online – September 15, 2004
Make Google Your Most Powerful Market Research Tool

DMA Brainy Breakfast, Auckland, New Zealand – May 27, 2004
Getting Google to Love Your Website

MarketingProfs Virtual Seminar, Online – April 27, 2004
Get Google to Love Your Website

American Marketing Association Webcast, Online – February 12, 2004
7 Secrets to High Google Rankings: Getting Google to Love Your Website

New Zealand DMA workshop, Auckland, NZ – October 7, 2003
Internet Marketing workshop

Marketing Today (New Zealand DMA annual conference), Auckland, NZ – June 17, 2003
Evaluating and Auditing Your Website
Internet Marketing workshop

Annual Catalog Conference 2003, San Francisco, CA – June 2, 2003
Search Engine Marketing: Top Ideas That Guarantee Results

Net.marketing (DMA / AIM), Miami, FL – May 7, 2003
50 Breakthrough Search Marketing Ideas for Winning Skyrocketing Site Traffic

Internet World Essentials, San Jose, CA – April 14 & 15, 2003
Viral E-Mail Marketing Workshop,
Search Engine Marketing Workshop
Leveraging Search Engines to Market and Advertise

American Marketing Association Webcast, Online – March 17, 2003
Email Marketing: Rising Above the Inbox Noise

Step-by-Step Web Marketing – Atlanta
“Search Engine Marketing: What Every e-Marketer Needs to Know” (workshop) – November 2002
“Improving Your Site’s Conversion Rate” (workshop)

Sales & Marketing Executives International annual conference – Vancouver
“Viral Marketing: Starting an Online Word-of-Mouth Epidemic” – September 2002

American Marketing Association – Madison WI
“Does Your Web Site Make It Easy For Customers To Do Business With You?” – February 2002

2001 Business-to-Business e-Marketing, University of Wisconsin-Madison Management Institute, Madison, WI
“Online Strategies for Customer Promotions” – June 2001

Beauty Online 2001 – San Francisco
“Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming” – March 2001
“How To Audit Your Beauty Site For Maximum Online Effectiveness” (workshop)

eFood – San Francisco
“Turning Content, Consumers, and Competitors into Competitive Advantage” – August 1999
“How To Generate Traffic and ROI on Your Food Site” (workshop)

Business to Business Marketing on the Internet – San Diego
“How To Lead New Customers To Your Site and Then Close the Sale” – July 1999
“How and Why To Audit Your Website to Meet Your Corporate Objective” (workshop)

Performance Measurements for Web Business – Turning Your Internet Site Into an e-Business Profit Center – Chicago
“Profiling Your Customers Using the Internet” – June 1999
“How and Why To Audit Your Web Site” (workshop)

Measuring & Evaluating Your Internet Marketing Mix – San Francisco
“How and Why To Audit Your Web Site” (workshop) – May 1999

Beyond The Banner – Chicago
“Turning Content, Consumers, and Competitors into Competitive Advantage” – May 1999

Next Generation Web Sites – San Diego
“Principles of Project Management Applied to Your Web Site” – April 1999

Call Center Net: Integrating the Internet into Your Call Center – New Orleans
“Strategies for Streamlining Online Customer Service” – April 1999
“Killer Customer Service Over the Internet” (workshop)

Econoprint 1999 Seminar Series – Madison, WI
“Internet Marketing for the New Millennium” (workshop) – April 1999

Marketing Communications – Madison, WI
“From Strategy to Execution: Your Internet Presence” (workshop) – February 1999

Business to Business Marketing on the Internet – San Francisco
“Leading New Customers to Your Site to Purchase” – January 1999

Beyond the Banner: Maximizing Revenue with Strategic Internet Partnerships, Affiliate Marketing Programs, and Co-Branding on the Internet – San Francisco
“Content vs. Community” (panel) – December 1998

Linking Customer Databases with the Internet for Improved Customer Relations Conference – San Francisco
“Profiling Your Customers Using the Internet” – October 1998

Cyberbranding: Grow Your Brand on the Internet Conference – San Francisco
“Managing Your Brand in Online Forums: Damage Control” – October 1998
“What Model is Most Effective for Your Brand Building Goals: Content Aggregator, Online Community or Corporate Site” (panel)
“Work the Web to Build Your Brand” (workshop)

Strategic Planning For Internet Marketing Conference – Chicago
“Turning Content, Consumers, and Competitors into Competitive Advantage” – September 1998
“Using the Net for Competitive Intelligence” (workshop)

Bell South & Inc. Magazine Sponsored Seminar – New Orleans
“How To Develop A Winning Internet Marketing Plan: A Step by Step Approach” (entire conference) – June 1998

Bell South & Inc. Magazine Sponsored Seminar – Miami
“How To Develop A Winning Internet Marketing Plan: A Step by Step Approach” (entire conference) – May 1998

Internet World Berlin Conference – Berlin
“Personalizing Your Online Catalog” – May 1998

Inc. Magazine’s Customer Service Strategies Conference – San Francisco
“Killer Customer Service: Case Studies and Best Practices” – March 1998

Strategic Planning For Internet Marketing Conference – San Francisco
“How To Develop A Winning Internet Marketing Plan: A Step by Step Approach” (workshop) – March 1998

Spring Internet World Conference – Los Angeles
“Linking Your Print Catalog With Your Web Site” – March 1998

Fall Internet World Conference – New York
“Linking Your Print Catalog With Your Web Site” – December 1997

Internet World Chile Conference – Santiago
“Online Shopping Technologies” – October 1997

University of Wisconsin-Madison Management Institute, Conference on Competitive Intelligence – Madison, WI
“Using the Internet for Competitive Intelligence” – September 1997

Internet World UK Conference – London
“Internet Marketing” (day-long developer day) – May 1997
(co-presented with renowned Internet author and speaker Jim Sterne)

Value-Added Marketing on the Internet Conference – San Francisco
“Advanced Usenet & Email Marketing” – April 1997
“One-To-One Marketing to the Extreme: Personalizing Your Site To Each User” (workshop)

American Marketing Association – Madison Chapter Monthly Seminar – Madison, WI
“The Future of Internet Marketing” – April 1997

Competitive Intelligence: PDMA Spring Conference – Minneapolis/St. Paul
“Using the Internet for Competitive Intelligence” – April 1997

Internet Strategies for Customer Service and Support Conference – Atlanta
“Strategies for Streamlining On-line Customer Service” – March 1997
“Killer Customer Service Over the Internet” (workshop)
Conference chair.

Spring Internet World Conference – Los Angeles
“Internet Video” (panel) – March 1997

Loyalty Programs that Work Conference – New York
“One-To-One Internet Marketing: An Online Demonstration” (workshop) – February 1997

Internet Strategies for Customer Service and Support Conference – Chicago
“Strategies for Streamlining On-line Customer Service” – September 1996
“Killer Customer Service Over the Internet” (workshop)

How To Market Educational Programs on the Internet Conference – Chicago
“Leveraging the Multimedia Capabilities of the Net” – September 1995
“Business Opportunities of Web-Based Educational Publishing” (workshop)
Conference chair.

University of Wisconsin Small Business Development Center Seminar – Madison, WI
“Profiting from the Information Superhighway” – June 1995

Electronic Publishing and the Information Superhighway Conference – Boston
“Electronic Publishing of Virus Structures in Novel, Multimedia Formats on the World Wide Web” – May 1995

MIS “Breakfast With Industry” Seminar – University of Wisconsin-Oshkosh, Oshkosh, WI
“Commercial Use of the Internet” – May 1995

Business and the Net Conference – Appleton, WI
“Finding a Niche in the Information Superhighway” – April 1995

Second International World Wide Web Conference – Chicago
“Communicating Information about Virus Structure and Biology Via the World Wide Web” – October 1994

University of Wisconsin, Union Minicourses – Madison, WI
“Internet For Beginners” minicourse – 1994-1996
“Build Your Own Home Page” minicourse – 1996

Publications

SEO in the World of Web 2.0 (Catalog Success)

Deconstructing Grouped Google Results (Search Engine Land)

Search Friendly CMS Does Not Equal Search Optimized One (Search Engine Land)

How to Market on YouTube (MarketingProfs)

Marketing on MySpace (MarketingProfs)

Website Critique: Ward’s Scientific Site Review (Multichannel Merchant)

Website Critique: Putting Jegs.com in Drive (Multichannel Merchant)

Clearing the Clutter – How Busy Marketers Can Get Things Done (MarketingProfs)

Stop, Thief! How to Protect Your Site from Copyright Infringement (MarketingProfs)

The Art Of SEO For Wikipedia & 16 Tips To Gain Respect (Search Engine Land)

How to Test Your SEO With Rigor (Catalog Success)

Good Cloaking, Evil Cloaking & Detection (Search Engine Land)

The Shifting SEO Landscape (DM News)

REI Doubles Sales From Natural Search (DM News)

Search Optimization, Blogs and RSS Feeds: A Magical Combination (DM News)

Don’t Design – or Redesign – Your E-mail Without Reading This (DM News)

Help Your Customers Find You in Cyberspace (Catalog Success)

Beware of Black Hat SEO (MarketingProfs)

RSS Made Simple (Multichannel Merchant)

Blogging for Dollars (Multichannel Merchant)

Problems With Google Sitemaps (DM News)

Spam-free Search (Multichannel Merchant)

The Secrets of Building Links and Increasing PageRank (MarketingProfs)

SEO: Metrics That Matter (Practical Ecommerce)

SEO Report Card: Change Home Page Links (Practical Ecommerce)

Critique Part Three: Search Engine Optimization (Practical Ecommerce)

SEO Report Card: Error Pages Create Big Issues (Practical Ecommerce)

SEO: Link Baiting Tips To ‘Juice’ Your Site (Practical Ecommerce)

SEO Report Card: Need Pages At Product Level (Practical Ecommerce)

SEO: Google Cracks Open Its Black Box (Practical Ecommerce)

SEO Report Card: The Google Death Sentence (Practical Ecommerce)

SEO: The Duplicate Content Penalty (Practical Ecommerce)

SEO Report Card: Escaping the Google Sandbox (Practical Ecommerce)

SEO: Can Wikipedia Help Your Business? (Practical Ecommerce)

SEO: To Buy Links, or Not to Buy Links? (Practical Ecommerce)

SEO Report Card: Freshpair.com (Practical Ecommerce)

SEO Report Card: Scrappopotamus.com (Practical Ecommerce)

SEO Toolkit (Practical Ecommerce)

SEO Report Card: CoolBugStuff.com (Practical Ecommerce)

SEO: Choosing a Vendor (Practical Ecommerce)

SEO Report Card: ShopWildPlanet.com (Practical Ecommerce)

SEO: RSS Feeds Increase Visibility (Practical Ecommerce)

SEO: Breadcrumb Trail Boosts Rankings (Practical Ecommerce)

SEO Report Card: Yarnware.com (Practical Ecommerce)

SEO Report Card: KayakFishingStuff.com (Practical Ecommerce)

SEO: Harness the Power of CSS (Practical Ecommerce)

SEO Report Card: Zearth.Blogspot.com (Practical Ecommerce)

SEO: Blogging Your Way to the Top (Practical Ecommerce)

Black Hat SEO (Practical Ecommerce)

SEO Report Card: As-Seen-on-TV-Store-1.com (Practical Ecommerce)

SEO Report Card: Airtroductions.com (Practical Ecommerce)

SEO: Optimizing Your Content (Practical Ecommerce)

SEO: Tools for Link Building (Practical Ecommerce)

SEO Report Card: Golfgods.com (Practical Ecommerce)

SEO Report Card: StayLeaner.com (Practical Ecommerce)

SEO: Weaving a Web of Links (Practical Ecommerce)

SEO Report Card: DiscountFlies.com (Practical Ecommerce)

Optimize Your HTML For Search Engines (Practical Ecommerce)

SEO Report Card: BalancedLifeProducts.com (Practical Ecommerce)

Search Engine Optimization: Avoid Complex URLs (Practical Ecommerce)

Search Engine Optimization: Writing Effectively (Practical Ecommerce)

Keyword Sleuthing: Locate the Right Word (Practical Ecommerce)

10 Tips to Help Your Blog Soar in the Search Engines (MarketingProfs)

Move Over Blogs: Here Come Podcasts (MarketingProfs)

Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (MarketingProfs)

Thought Leaders Commune on Email Marketing (MarketingProfs)

A Business Case for Blogging: Thought Leaders on Marketing Blogs (MarketingProfs)

Twelve Thought Leaders Discuss Search Engine Optimization (MarketingProfs)

How Does MSN Search Stack Up to Google and Yahoo? (MarketingProfs)

Gunning for Google (Catalog Age)

What Web Marketers Must Know about MSN Search (MarketingProfs)

Best and Worst Practices in Search Engine Marketing (MarketingProfs)

Unlocking Google’s Hidden Potential (MarketingProfs)

Getting Google to Love your Website: 50 Questions and Answers (MarketingProfs)

On the Right Page for Web Indexing (Catalog Age)

Casing the Competition (Catalog Age)

Stephan Spencer’s top 10 tips for e-commerce sites (National Business Review)

Watch Your Language (Catalog Age)

The Invisible Edge (Search Engine Marketing)

Killer Content (Unlimited)

The Search Is On… (Catalog Age)

Out-Googling Google (Unlimited)

Beware the Spam Catchers (Unlimited)

A Hacker’s Lucky Dip (Unlimited)

Spencer, S.M. and Sgro, J.-Y. Electronic Publishing of Virus Structures in Novel, Multimedia Formats on the World Wide Web. Proceedings of the Electronic Publishing and the Information Superhighway Conference. 1995.

Spencer, S.M. A Different Type of Networking [letter]. Writers Digest. Apr. 1995.

Spencer, S.M., Sgro, J.-Y., Dryden, K.A., Baker, T.S., and Nibert, M.L. IRIS Explorer Software for Radial Depth Cueing Reovirus Particles and Other Macromolecular Structures Determined by Cryoelectron Microscopy and Image Reconstruction. Journal of Structural Biology. Vol. 120 No. 1, pg. 11-21. 1997.

Spencer, S.M. and Sgro, J.-Y. Communicating Information about Virus Structure and Biology Via the World Wide Web. Electronic Proceedings of the Second International World Wide Web Conference. 1994.