RSS and Blogs in Search Marketing

December 6th, 2005

Originally published in WebProNews

So more than a lot of “nerdy” buzzwords, blogs and RSS feeds can be the means to driving search-related traffic to one’s site. Contributing to an article for webpronews.com, President of Netconcepts Stephan Spencer emphasized Yahoo’s importance to RSS.

Publishers should add their feeds to their My Yahoo page, and use a service like Pingomatic to ping Yahoo when the feed gets updated. Also, Spencer favors full-text feeds over partial-text ones: “Give me more than a few sentences. I want more so I can read it on the plane.”

When possible, publishers should let users personalize the content they can receive via feeds, and to have the option to subscribe anonymously. From the technical side, Spencer recommended using permanent 301 redirects instead of temporary 302s for RSS.