Russell Brown, Auckland author for Unlimited, conveys the message of marketing change. (as foretold in The Cluetrain Manifesto) Today’s consumers do not have the same shopping trends as they did 5 years ago. If companies want to compete and capture a piece of the market share, they need to seriously focus on the consumer’s needs and wants.
Blogging is a vital part of the marketing mix needed to accomplish this.
Brown references how modern day marketers are making the Web a better place. One of these marketers is Netconcepts, Founder and President, Stephan Spencer.
“It puts a human face to your company,� says Spencer. “It helps position yourself as a thought leader. It’s great for networking, as you end up building relationships with other bloggers.�
Read this entire article to learn best practice tactics used by successful markets to increase their market share and acquire new to file clients.
Filed under: Blogs, Former Netconcepts Press |
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