Website-Audits and SEO

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

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Video SEO Tutorial with Stephan Spencer.

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In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the site’s “About Usâ€? page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”

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In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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In Chinese society, “red envelopeâ€? refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.

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• 200% gain from overall natural search sales
• More than a 250% gain in “non-branded” keyword natural search sales
• Achieved full indexing in Google
• Measurable natural search traffic and natural search sales increase
• Website visibility increased by 1000%.

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This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).

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• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

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Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.

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