Netconcepts

Auditing Your Web Site: Minimize Risks, Maximize Potential

Stephan Spencer — Sun, 14 Apr 2002 00:00:00 +0000

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

How to Lead New Corporate Customers to Your Site and Then Close the Sale

Stephan Spencer — Mon, 19 Jul 1999 00:00:00 +0000

Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.

Exploiting your existing customer data to target new customers
The targeted effectiveness of email
Constructing an interactive site for product testing and demonstration
Case studies of innovative companies succeeding in new
business acquisitions

How And Why To Audit Your Web Site

Stephan Spencer — Mon, 24 May 1999 00:00:00 +0000

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.

This interactive workshop will give you hands-on experience on:

Where and how to begin the evaluation process
What to audit and how often
Tools and resources to use in auditing
Benefits of auditing, risks of not auditing
Turning measurements and recommendations into an Implementation Plan
Applying all these tools and principles to your specific needs