Internet Marketing workshop

Stephan Spencer — Mon, 16 Jun 2003 00:00:00 +0000

Presented by Stephan Spencer, Managing Director of Netconcepts:

Search engine optimization
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
Improving conversion rate
So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
Email marketing
Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

Usability
Information design
Workflow
Metrics for ROI from a user experience perspective

Evolution of Web Site Strategy

Stephan Spencer — Wed, 26 Jul 2000 00:00:00 +0000

Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

Create a site that is easy to navigate and compelling to the customer
Market through direct email response
Acquire the proper lists of names
Put together a permission based email marketing plan
Survey users to see what’s right and what’s wrong with your site
Increase response rates
Decide what kind of manpower you need to create a full time website
24 hour, 7 days a week work force vs. outsourcing