Netconcepts

EXPORTING MARKETING: Global Naivety?

Netconcepts — Sun, 20 Aug 2006 21:06:59 +0000

In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

Netconcepts’ Chief Executive Officer, Nigel Varcoe shares his success story as a major player in the United States SEO market. “We are well aware there are large companies waiting in the wings who would be more than happy to take business from us. Many of those companies are well resourced so we have to punch above our weight and constantly be on the ball so as not to be beaten by the opposition.” says Varcoe.

Read this entire article and more about how NZ companies are competing in the Global market, marketing tactics that work, and more.

Searching for Customers Searching for You

Netconcepts — Fri, 07 Oct 2005 17:40:42 +0000

Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.

Included in this article are quotes from Netconcepts’ Vice President, Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.

Jody adds that when it comes to search optimization, “it’s something you have to tweak and stay on top of over time. If you don’t, you’re likely to see a decline in your rankings,” Hartwig continues. “Search engines change their algorithms, and other competitors are optimizing at the same time.”

Read this entire article and learn vital insider SEO methodology.

Live from ACC: Power Forum Packs a Punch

Stephan Spencer — Mon, 23 May 2005 15:16:10 +0000

This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.

“Catalogers need to understand how to get beyond data smog, quickly and painlessly.” stated Spencer. “Quantity is not the game here, it’s quality.”

Spencer went on to discuss the importance of establishing report with your customers; keep them interested and involved. Home page and shopping cart abandonment are serious issues that need to be addressed. “People buy from people,” he said. “Blog on your site. Try to personalize even your shopping-cart abandonment e-mails.”

Read this entire article to learn more about upcoming online marketing trends, how RSS feeds can fuel return shoppers, and much more.

InnSite Selected as “Best Inn Directory”

Netconcepts — Thu, 01 Jan 2004 00:00:00 +0000

Best Inn Directory of 1998

Staying at a bed-and-breakfast is just like spending the weekend at a friend’s house — except that you can enjoy the homemade pancakes and coffee without feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience. Surf InnSite for extensive previews — including photos and maps — of places to stay the night, throughout the U.S. and abroad. In fact, the InnCrawler feature will let you search through more than 12,000 Web pages to find the inn of your dreams. In addition, there are links to B&B-related discussion groups and an online bookstore (offered in conjunction with Amazon.com).