An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.
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Filed under: Articles, Web-Analytics, Website-Audits |
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Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.
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Filed under: Ecommerce, Former Netconcepts Press, Web-Analytics, Web-Development |
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