Web-Analytics

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

February 19th, 2009

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

November 13th, 2008

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts

Essential KPIs for Search Engine Optimization

eMetrics Summit — Washington, DC

October 21st, 2008

Seminar by

There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:

  • Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords

  • Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
  • Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
  • Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
  • Visitors per Keyword — ratio of search engine delivered visitors to search terms
  • Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
  • Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

June 12th, 2008

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Analytics Every SEO Needs To Know

SMX Advanced — Seattle, WA

June 4th, 2008

Panelist:

It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.

Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite

Screencast on Website Metrics with Stephan Spencer and Avinash Kaushik

March 4th, 2008

by

Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”

Watch Stephan and Avinash’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

November 13th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

June 18th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

SEO: Metrics That Matter

June 17th, 2007

by

Originally published in Practical eCommerce

“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.

Continue reading »

SEO: Google Cracks Open Its Black Box

April 16th, 2007

by

Originally published in Practical eCommerce

Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.

Continue reading »


Pages (2):12