Netconcepts

Essential KPIs for Search Engine Optimization

Brian Klais — Mon, 25 Aug 2008 16:33:22 +0000

There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:

Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
Visitors per Keyword — ratio of search engine delivered visitors to search terms
Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.

Analytics Every SEO Needs To Know

Brian Klais — Wed, 04 Jun 2008 21:52:28 +0000

It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.

Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz

Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite

Interactive Marketing: Reaching Customers

Stephan Spencer — Fri, 19 Oct 2007 18:35:00 +0000

Search engine marketing

Making your site “search engine friendly”
“Pay-per-click” search advertising
Benchmarking, competitive intelligence and ROI analysis
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Interactive Marketing: Reaching Customers

Stephan Spencer — Mon, 18 Jun 2007 15:00:05 +0000

Search engine marketing

Making your site “search engine friendly”
“Pay-per-click” search advertising
Benchmarking, competitive intelligence and ROI analysis
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts