Tools

WordPress Quiz Plugin

May 30th, 2008

If you want to subject your visitors to quizzes or personality tests, then this WordPress plugin is what you’ve been looking for! WordPress Quiz Plugin is a platform for any kind of quiz. The plugin currently comes with only quiz type: the personality quiz, but if you have other quiz needs it’s easily adapted. In fact, if you’d like to contribute other quiz types, we’ll add them to the distribution.

Features include:

  • Embed quizzes into your posts or pages

And best of all, the plugin is FREE!

Suitably convinced? Then Download the plugin!

NEW: Rate this plugin at WordPress.org

Screenshots

Quiz Admin

Installation instructions

  1. (If upgrading from a prior version of the WordPress Quiz Plugin, be sure to deactivate the old version beforehand.)
  2. Upload the wordpress-quiz-plugin directory and the files within it to your wp-content/plugins directory.
  3. Activate the plugin.

To-do

  • Include more quiz types
  • Tracking of results
  • Additional types of code snippits

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback in the comments below.

How to Write a Killer RFP (Request for Proposal) For Hiring An SEO Firm

February 21st, 2008

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Originally published in Search Engine Land

Over the years I’ve seen quite a few Requests for Proposal from companies seeking to buy SEO services. If your RFP is not written well, it hinders the SEO firm’s ability to understand and define your needs and to scope and price your project. This in turn leads to a disconnect in expectations for both parties. A lousy RFP can discourage a busy SEO firm from even respondingâ??a very unfortunate outcome, since it takes the best firms out of the running.

Many companies intuitively “know” what they want but are challenged structurally to “ask” for it in a way that is clear, succinct, informative, and constructive. If written properly, an RFP will facilitate the sales process and ensure that everyone involved on both sides gets to a shared understanding of what the purpose, requirements, scope, and structure of the intended engagement are. By following a few, key steps in the beginning of the RFP process, you will be able to rest easy, knowing that you are going to get what your company wants in the way that is best for you.

Continue reading »

Google Knol Looks To Take On Wikipedia

January 2nd, 2008

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Originally published in Practical eCommerce

A few weeks ago, Udi Manber, Google’s vice president of engineering, announced the advent of Google Knol, a program meant to challenge Wikipedia, the popular user-generated encyclopedia. The idea, like Wikipedia, is to let anyone create a page of information on a specific topic, and all of those pages will be organized like an online encyclopedia. Google has not announced when Knol will launch.

Jeff Muendel, Search Analyst for Netconcepts, writes about how this upcoming feature from search giant, Google, may affect eCommerce.

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Title Tag Checker

September 14th, 2007

$url “;
if (++$c != count($urls)) {
$prev_seeks .= ‘ / ‘;
}
}
} ?>

Use this handy tool to check title tags across a bunch of URLs.

Enter some web site URLs (for example “http://www.netconcepts.com”):

Mini Manager 1.0

August 11th, 2007

The WordPress plugin “Mini Manager”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who wanted to manage mini blocks of HTML, then include them in posts or pages simply by using their reference name in curly braces, like so:

Examples of Use:

  • Isolate tricky JavaScript or Flash code. Instead of having lines of complicated code in the content field of posts – create a miniblock of code and reference it.
  • Bypass complications caused by advanced HTML within the WordPress WYSIWYG interface
  • Insert an image or logo without having to create individual HTML references

It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

  • “Manage MiniManager Blocks” form page
  • Add new blocks of text
  • Edit existing blocks of text
  • Manage large blocks of code from one single admin
  • And best of all, it’s FREE!

Download the plugin!

Installation instructions

  1. Upload mini-manager.php to your wp-content/plugins directory.
  2. Activate the plugin.

Implementation Instructions:

  1. Once installed, Click on the “Manage” tab
  2. Click on “MiniManager Blocks” tab
  3. Select “Create New Block” and click “Continue”
  4. Type in a “Reference_Name” and respective block of code
    Note: the “Reference_Name” is what will be referenced in the post content field to call the block of code

  5. Type the “Reference_Name” within curly braces { } in the content where you wish the block of code to appear.
    For Example:
    When you have everything configured, insert “” within a post or page where ever you want the specified code block to appear.

To manage an existing block of code:

  1. From the MiniManager admin page, select the “Reference_Name” you wish to edit from the drop down menu
  2. Click “Continue”
  3. Make the desired edits to the code block
  4. Click the “Continue” button, your block will be saved and ready to use

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.

New Google Analytics still poor experience

August 1st, 2007

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Originally published in Natural Search Blog

Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.

Continue reading »

SEO Title Tag 2.3.3

July 30th, 2007

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Note: SEO Title Tag 2.3.3 adds compatibility with WordPress 2.7!

*** With SEO Title Tag version 2.3.0 we have dropped support of versions of WordPress prior to 2.3 if you are still using an older version of WordPress you should be able to continue using legacy version 2.2.1.

Title tags are arguably the most important of the on-page factors for search engine optimization (“SEO”). It blows my mind how post titles are also used as title tags by WordPress, considering that post titles should be catchy, pithy, and short-and-sweet; whereas title tags should incorporate synonyms and alternate phrases to capture additional search visibility.

Now, thankfully, there is a solution, allowing you to decouple post titles from title tags. Introducing… the SEO Title Tag 2.3.3 WordPress plugin.

SEO Title Tag makes it dead-easy to optimize the title tags across your WordPress-powered blog or website. Not just your posts, not just your home page, but any and every title tag on your site! If this plugin, along with a few hours of keyword research and copywriting of optimized titles, doesn’t make a significant impact on your search traffic, you’re doing something wrong!

SEO Title Tag is authored by SEO specialist Stephan Spencer. Version 2.0 was a collaborative effort — Stephan did the concept development and Oliver Kastler, Mike Harding and Elton Fry did all the heavy lifting. Since version 2.1 Andrew Shell has taken over development responsibilities. It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

  • Allows you to override a page’s or a post’s title tag with a custom one.
  • New for v2.0 A Title Tag input box in the Edit Post and Write Post forms. (Previously in version 1.0 you had to use the Custom Field box.)
  • New for v2.0 Mass editing of title tags for all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages, — indeed, any URL — all in one go.
  • Define a custom title tag for your home page (or, more accurately, your Posts page, if you have chosen a static Front Page set under Options -> Reading), through the Options -> SEO Title Tag page in the WordPress admin.
  • New for v2.0 Define the title tag of 404 error pages, also through Options -> SEO Title Tag.
  • New for v2.0 Handles internal search result pages too.
  • New for v2.0 Title tags of category pages can optionally be set to the category description. If you use a Meta Tag plugin like Add Meta Tags, then you should not use this feature and instead let the Meta Tag plugin use the category description for the meta description on category pages.
  • If you choose to keep the blog name in your title tags (not recommended!), the order of the blog name and the title are automatically reversed, giving more keyword prominence to the title instead of the blog name. Note there is also an option to replace your blog name with a shorter blog nickname.

And best of all, the plugin is FREE!

Suitably convinced? Then Download the plugin!

NEW: Rate this plugin at WordPress.org

Screenshots

Mass edit title tags of static pages
Mass edit title tags of posts
Mass edit title tags of category pages
Mass edit title tags by URL
Mass edit title tags of UTW tag pages

Installation instructions

  1. (If upgrading from a prior version of SEO Title Tag, be sure to deactivate the old version beforehand.)
  2. Upload the seo-title-tag directory and the files within it to your wp-content/plugins directory.
  3. Activate the plugin.
  4. Under Presentation -> Theme Editor in the WordPress admin, select “Header” from the list and replace:

    <title><?php bloginfo('name'); wp_title(); ?></title>

    (or whatever you have in your <title> container with:

    <title><?php if (function_exists('seo_title_tag')) { seo_title_tag(); } else { bloginfo('name'); wp_title();} ?></title>

  5. Configure the settings under Options -> SEO Title Tag. You’ll want specify a title tag for your home page which will override your blog name as the home page’s title tag, specify a title tag for 404 error pages. You can also configure here whether you want all the rest of your site’s title tags to have your blog name, or a shortened version of your blog name, or neither, appended to the end. IMPORTANT: You must save the settings, even if you haven’t changed them from their defaults, in order to ensure that the title tags for Posts and for Pages works properly.
  6. For those of you with a static Front Page chosen under Options -> Reading, the “home page” described in the point above is actually the Posts page, and as such, the SEO Title Tag options page will actually will say “Posts Page” instead of “Home Page” — because it detects that you have selected a static Front Page. In such a scenario, in order to also customize the Front Page’s title tag, specify a Title Tag on that page’s Edit Page form, or within Manage -> Title Tags -> Pages.
  7. Define custom title tags for your existing posts, static pages, category pages and tag pages in the admin under Manage -> Title Tags.
  8. When writing a new post/page, define a title tag by typing something into the “Title Tag (optional)” field. If you’re happy to use the post title as the title tag, then you can leave it blank.
  9. Note: If upgrading to WordPress 2.3 from a prior version where you used the SEO-Title-Tag plugin with Ultimate Tag Warrior (UTW) in order to migrate your old tag page titles you need to first import your UTW tags into the new native tagging structure. You can do this in your WordPress admin by clicking on Manage > Import > Ultimate Tag Warrior. Once you have these imported just deactivate and reactivate SEO-Title-Tags and your old title tags will be able to be used.

To learn more about search engine optimizing your WordPress blog, you’ll probably want to read Stephan Spencer’s 10 tip series on Blog SEO.

To-do

  • support mass editing of meta descriptions?
  • import titles by uploading a file in CSV format
  • possibly rename custom option fields and table name
  • add some more text to the titles of tag pages globally. They are using the same divider as used for posts, and really there should be an option to add something like “Tag | Posts Related to Tag | Blog Name”
  • create all needed values on activation so that you no longer have to save the settings in the SEO Title Tag Options before the plugin will work properly

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback with the author, Stephan Spencer, either below or on his blog at this post.

UPDATE: 2.0beta2 has some important bug fixes, including the issue where Options weren’t updating and the Manage > subtab wasn’t displaying.

UPDATE: 2.0beta3 has more important bug fixes, including the issue where MySQL tables were sometimes not being created, and PHP tags weren’t all consistently starting with <?php but instead the <? shorthand which doesn’t work on some server configurations.

UPDATE: 2.0beta5 has more fixes for MySQL issues some folks were having. Also fixed a IIS server incompatibility issue.

UPDATE: 2.0beta6 fixes a problem where some folks were seeing a “No Posts Found” message under Manage -> Title Tags -> Posts even though the blog has posts. And it fixes a problem for users of WordPress version 2.0.5 and earlier, where titles on category pages weren’t showing up due to an undefined function attribute_escape (a new function introduced in WordPress 2.0.6).

UPDATE: 2.0beta7 fixes a problem with the page number sometimes appearing on static pages and a problem with a MySQL error on the Manage > Title Tags > Posts page.

UPDATE: 2.0RC1 fixes categories showing a warning if there are no category title tags set; Manage Posts filtering out everything thats not a post (images, pages). Also added and tested fix for menu links (“edit.php”).

UPDATE: 2.0RC2 fixes a problem with backslashes appearing before apostrophes.

UPDATE: 2.1.0 adds WordPress 2.3 compatibility.

UPDATE: 2.1.1 fixes bug where old title tags for UTW tag pages weren’t being imported. Also fixes WordPress 2.3 bug of not displaying page titles for tag intersections and unions correctly.

UPDATE: 2.1.2 fixes display issues with international characters.

UPDATE: 2.1.3 fixes issue with extra slashes being added. Also adds Nonce support for extra security.

UPDATE: 2.3.0 updates the layout to display better in the new WordPress admin.

UPDATE: 2.3.1 fixed an issue where in WordPress 2.6.1 saving a post/page creates multiple title_tag custom fields.

UPDATE: 2.3.2 fixed an issue where if you were using nested pages (the parent functionality) fields might not show up on the mass edit screen.

UPDATE: 2.3.3 fixed an issue with the tabs not working on WordPress 2.7 and ideally some issues with updates not sticking on the mass edit page.

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About the Author

This plugin was developed by SEO specialist, Stephan Spencer. You can read more at Stephan’s website.

Replace by Referrer 1.0

December 30th, 2006

The WordPress plugin “Replace by Referrer”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who had advanced tracking capabilities in place but no way to utilize them. When prospect phone calls came in they wanted to know which search engine referred them. Additionally, they wanted to offer a different phone number displayed for each search engine. The Replace by Referrer plugin was developed to automatically replace defined text on pages and posts within content depending on search engine referrer.

If Google refers a visitor to your site, a custom phone number (specific to Google traffic) or a custom link (to a specific Google referred landing page) will be displayed to that visitor. The same technology can be applied to MSN (rebranded as Live Search), Yahoo, and all other search engines as well without having multiple pages for each search engine.

It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

  • Allows you to replace specific text strings in pages and posts with search engine specific referrer content.
  • Session identification specific to search engine. Replace by Referrer remembers which search engine the visitor came from throughout your entire site.
  • And best of all, itâ??s FREE!

Download the plugin!

Installation instructions

  1. Upload replace_by_referrer.php to your wp-content/plugins directory.
  2. Activate the plugin.
  3. Go to Plugin Editor
  4. Click the “Replace by Referrer” file in the right hand column
  5. Scroll down to “// comment about this replacement” (See example below)

    // comment about this replacement
    '' => array(
        'google' => 'google1',
        'msn' => 'msn1',
        'yahoo' => 'yahoo1',
        'default' => 'default1',
    )

    Replace google1, msn1, yahoo1, or default1 with any text string.

    For Example:
    // comment about this replacement
    '' => array(
        'google' => '1-888-207-1109',
        'msn' => '<a href="http://www.netconcepts.com">netconcepts</a>',
        'yahoo' => '<img src="http://www.example_image_URL.com" />',
        'default' => 'This default text would appear in place of if the referrer is not Google, MSN, or Yahoo',
    )

  6. When you have everything configured, insert within a post or page where ever you want the specified text seen above to appear.

Note: In the example seen above, if Google were the referrer, would appear as “1-888-207-1109”, if MSN were the referrer, would appear as netconcepts, etc.

To-do

  • Configure all the referrers and replacements via the WordPress options menu in the Admin, as opposed to hardcoded in the plugin.
  • Modify the code so that you can serve the text string based on referring keyword, as opposed to referring by search engine.

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.

GravityTrack tool tracks conversions

September 26th, 2006

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Q: Does netconcepts provide software to track conversions?

A: Yes, GravityTrack software (http://www.gravitytrack.com).

New WordPress Plugin for SEO

July 14th, 2006

by

I’ve just released “SEO Title Tag”, a plugin for WordPress. As the name implies, it allows you to optimize your WordPress site’s title tags in ways not supported by the default WordPress installation. For example:

  • If you define a custom field (called “title_tag”) when writing or editing a post (or static page), that custom field will then be displayed as the title tag.
  • The post title and blog name are reversed for better keyword prominence within the title tag.
  • You can shorten or eliminate the blog name altogether from your title tags.
  • You can define a custom title tag for your home page through the Options page.
  • It will use the category’s description as the title on category pages (when defined).
  • If you’re using the UltimateTagWarrior plugin, it will put the tag name in the titles on tag pages.
  • It will also cook you dinner and all sorts of other amazing, useful stuff (not really).

Get the plugin now: SEO Title Tag WordPress Plugin

I’d love your feedback, as this is my first WordPress plugin.

Enjoy!


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