Web 2.0 Expo NY — New York, NY
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Speakers:
Chris Smith, Lead Strategist, Netconcepts
Neil Patel, Founder & CTO, ACS
SES Toronto — Toronto, Canada
One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear
SMX Social Media — Long Beach, CA
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Matt McGee, SEO Manager, Marchex
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
SMX Social Media — Long Beach, CA
Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
“One great avenue for link bait is social media â?? sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.
Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.
Continue reading »In Picture This, Part 1, PJ Fusco, Lead Strategist for Netconcepts, discusses the importance of image optimization on websites and blogs. For the conclusion of image optimization, Fusco covers the importance of social media optimization (SMO), and weighs the benefits of several photo-sharing sites.
Not all photo-sharing sites are perfect when it comes to social media optimization (SMO). A quick comparison of some particularly popular photo-sharing sites shows that one stands out for its inherently search-engine-friendly design.
Read the conclusion of Picture This here, and learn how you can use and optimize images through Flickr, an SEO-friendly photo-sharing site.
Wouldnâ??t it be great if all the whiz-bang Web 2.0 interactive elements like Asynchronous JavaScript and XML (AJAX), widgets, Flash, RSS feeds, podcasts, video blogs and so forth were all search engine optimized?
Unfortunately, thatâ??s not the case. In fact, many of these technologies are inherently unfriendly to search engine spiders. So, if you intend to harness Web 2.0 technologies for increased conversion, improved usability and greater customer engagement, youâ??d better read on or youâ??ll end up missing the boat when it comes to better search engine rankings.
Continue reading »The phrase “social media optimization” is relatively new to search. SMO is defined as: the new art of wielding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia.
Neil Patel a leading practitioner of social media optimization, a top influencer at Digg.com and an eloquent speaker. In this 15 minute interview, Stephan Spencer, President and Founder of Netconcepts, sits down with Neil to talk about the most important social media sites. You’ll learn how to get there, how to determine potential risks, and what the benefits are to engaging in SMO.
Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.
