Social Media and Seminars

This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Yahoo!, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.

Speakers:
Chris Smith, Lead Strategist, Netconcepts
Neil Patel, Founder & CTO, ACS

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One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

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Meeting Focus: Search Engine Optimization

This session focuses on balancing search-engine friendly practices with a persuasive and engaging visitor experience. Leading search engine optimization trends and advanced techniques for optimizing sites will be discussed by industry experts and Chris Murvine, Global Internet Marketing Manager at Promega will share advanced Google tips and tricks. There will also be a hands-on component in the afternoon with exercises to apply learnings and to develop SEO strategies you can use for your organization.

Presentors:
Jody Hartwig, Vice President, E-Business
Jeff Muendel, Online Marketing Analyst

UW Consortium event description page

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Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Matt McGee, SEO Manager, Marchex
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts

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Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Lise Broer “Durova”, Administrator, Wikipedia
Jonathan Hochman, Founder/President, Hochman Consultants
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts

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Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

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