A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google

April 13th, 2004

Originally published in Internet Retailer

Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.

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Performics, Netconcepts Join Forces

April 13th, 2004

Originally published in imedia Connection

The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.

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Performics and Netconcepts Unlock Hidden Content

April 12th, 2004

Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.

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Yahoo’s Search Life After Google

April 1st, 2004

Originally published in Catalog Age

In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.

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Casing the Competition

April 1st, 2004

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Originally published in Catalog Age

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

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Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design – rather than as an afterthought.

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Products now consistently achieve high SEO rankings

“I’d recommend that any retail business looking for an effective and cost-efficient presence on the web explore Netconcepts’ capabilities.”

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SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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7 Secrets to High Google Rankings: Getting Google to Love Your Website

American Marketing Association webcast series — online

February 12th, 2004

Webcast by

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:

  • Check your “Google pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Prepare for changes soon to come in the search engine industry
  • and much more!

Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

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Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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