Sitemaps and Webmaster Tools

SEOmoz Expert Training — Seattle, WA

August 19th, 2008

Panelist:

When and how to effectively use the tools from Google Webmaster Central, Live Search Webmaster Center, and Yahoo Site Explorer.
Why Sitemaps shouldn’t be necessary (and why to sometimes use them anyway)

Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts

Elite Site Architecture for Enterprise, E-Commerce and Micro-Targeted Domains

SEOmoz Expert Training — Seattle, WA

August 19th, 2008

Panelist:

The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.

Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts

More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense

Search Engine Strategies — San Jose, CA

August 18th, 2008

Panelist:

This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.

Highlights of the presentation include:

  • Keywords: Capturing consumers with tail
  • The power of secondary search engines
  • Case study examples of the concept “in action”

Moderator:
David Szetela, CEO, Clix Marketing

Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC

SEO Mistakes Most Bloggers Make

WordCamp — San Francisco, CA

August 16th, 2008

Seminar by

From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.

Google: Search Engine Optimization

Stanford University Tech Briefings — Stanford, CA

August 15th, 2008

Seminar by

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:

  • Check your “Google Pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Wield invaluable SEO tools you’ve not yet heard of
  • Build high-quality links from trusted sites, and boost your PageRank along with your rankings
  • Prepare for changes to come
  • …and so much more!

Pottery Barn Boosted SEO Results by 1,000%+

August 13th, 2008

by

Originally published in MediaPost Publications

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

SEO Toolbox Tips

August 13th, 2008

by

Originally published in ClickZ

How current is your SEO Toolbox? Do you have all the tools needed to research, analyze & diagnose the SEO issues for your website? Are you reading the most useful blogs? How well organized are the RSS feeds you subscribe to? Are you using webmaster tools to gain an inside view to how the search engines see your website? In this article Netconcepts Director of Search, P.J. Fusco shares a few of her favorite goodies in her SEO Toolbox:

…updating and refreshing your SEO toolbox requires a continual flow of information to keep up with the job’s demands. Keeping your SEO toolbox well organized and current has never been more challenging.

Read the full SEO Toolbox article at ClickZ.

A Natural Disposition for Search

July 31st, 2008

by

Originally published in ClickZ

Is the use of rich media and new web technologies such as AJAX hiding your retail website from search engine spiders? Has your company shifted efforts away from natural search optimization to opt for the coolest, new applications to enhance the user experience? In this article for ClickZ, P.J. Fusco, director of natural search for Netconcepts discusses the importance of maintaining a natural search marketing strategy.

With rich media in plan, dynamic Web site constructs in motion, and competing forces all around, putting together a natural search strategy has many complex components. Just as a wetland must work in harmony with the environment to produce desired results, so too must an online organization provide resources for understanding natural search, lest the spiders get bogged down by the muck.

For more about this topic, visit the full article on ClickZ.

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Web 2.0 & Search Engines

SES Toronto — Toronto, Canada

June 18th, 2008

Seminar by

An overused and amorphous term, “Web 2.0” nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts

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Social Media Success

SES Toronto — Toronto, Canada

June 18th, 2008

Panelist:

One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

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