A structure for links page?

September 26th, 2006

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Q: As for linking is there a structure that I need to have for my links page?

A: You do not need any particular structure for your links page. As long as the links use a popular keyword in the anchor text, that will benefit the linked page. Incidentally, if your question refers to a page on your site of links that point to other sites, then the benefit is to those sites you are linking to, not to your own site

Hyphenated domains are spammy

September 26th, 2006

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Q: What is your opinion on hyphenated domains that contain the main keyword you are optimizing for, i.e. www.online-education-school.com (just as a sample)?

A: It looks kinda spammy to me. Personally I wouldn’t do register such domains.

Submitting an XML feed to Google

September 26th, 2006

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Q: Can I submit an XML feed of all my web pages to Google?

A: (UPDATE) Yes, Google now has a service called Google Sitemaps, where you can submit an XML feed free of charge. Further info about it is available at: http://blog.searchenginewatch.com/blog/050602-195224 and https://www.google.com/webmasters/sitemaps/docs/en/faq.html. If you have an online store, Google also accepts an XML feed of your product catalog for their Froogle shopping engine. That’s also free of charge. Further info about that is available at:
http://froogle.google.com/froogle/merchants.html#feed
and
http://www.insideoutmarketing.com/index.php?p=pages&pid=17

Tools to find out site rankings

September 26th, 2006

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Q: How do you obtain your site’s Google rankings for a list of keywords?

A: You can use the Google API (http://www.google.com/apis/) for that. Or you could use this free tool to monitor rankings:
http://www.digitalpoint.com/tools/keywords/
which uses the Google API.

Optimizing for Google Images

September 26th, 2006

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Q: You covered a lot of material on optimizing for Google, but what about optimizing for Google Images?

A: Optimizing for Google Images, the image search engine at http://images.google.com, involves two things. First, make the image names have good keywords in them, separated by hyphens. Not too long though. Do keyword research to identify the best keywords to use. Second, make the content around the image and the alt tag for the image have good keywords in them. Before you begin optimizing, an important question to ask yourself is: Am I sure I’ll actually attract high-value customers through Google Images? It could be that you’ll end up getting plenty of traffic, but the conversion rate could be quite poor because they aren’t shopping for your product but instead just for an image of it.

Letting Googlebot access your JavaScripts

September 26th, 2006

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Q: Is it true that you should put JavaScript files in a separate directory and inhibit GoogleBot from searching it?

A: No, there is no harm in letting Googlebot access your JavaScripts.

A good Keyword Effective Indicator score is?

September 26th, 2006

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Q: What is a good KEI score?

A: A good Keyword Effectiveness Indicator score is one where the ratio of keyword popularity (number of searches) to competitiveness (number of matching pages) is in the triple digits or greater. Bear in mind though that a KEI score is only a rough indicator of a good search term to target. Even if the number of matches returned by Google or Yahoo is small, a large percentage of the matching pages could have been professionally optimized, and in such situations, breaking into the top 10 could be quite difficult.

URLs and PageRank scores

September 26th, 2006

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Q: Would a site with subdomains share that site’s PageRank, or does each subdomain URL count as a separate URL?

A: Each URL has its own PageRank score, regardless of whether it is within the same domain or not.

Keyword-rich titles

September 26th, 2006

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Q: If the name of my website is XYZ, What is the best title to put for my About Us page? “XYZ-About Us” or “About us”?

A: Neither, actually, unless XYZ is something a popular search term with your target audience. After all, no one is going to type in “about us” into a search engine. So a more descriptive, keyword-rich title would be called for here. For example, if XYZ is a widget manufacturer, then a title of “About the Widget Manufacturers at XYZ” would be appropriate.

Frequency of Open Directory submissions

September 26th, 2006

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Q: Is once a month too often to resubmit your site to Open Directory)?

A: Yes. Resubmitting will probably only hurt your chances of getting your listing approved. If it’s been a while and you’re getting worried, first check for discussion of your submission at the DMOZ Resource Zone (http://www.resource-zone.com). If several months have passed, then consider politely emailing the editor of the category you submitted to (check the bottom of the relevant category page in the Google Directory for a link to the editor’s profile).