Keywords in hyperlink text

September 26th, 2006

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Q: When using text nav, where do I place the keyword(s) within the hyperlink text? Before/after a “?”â?¦?

A: Ummâ?¦ There is no ?” in hyperlink text. For example: Ford cars and trucks doesn’t have a ? character anywhere. Your keywords can go anywhere in the hyperlink text.

Meta tags for keyword prominence?

September 26th, 2006

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Q: Would it be better to have meta tags at the end of the page and content first to improve keyword prominence?

A: No, you can’t do that. Meta tags must be contained within the HEAD portion of your web page, which is at the top before the BODY.

Title attribute useful?

September 26th, 2006

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Q: Is the “title” attribute (not tag) useful at all?

A: Negligible, but doesn’t hurt (assuming you’re not loading it up with keyword spam).

Robots.txt file and dynamic page issues

September 26th, 2006

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Q: Does the robots.txt file help with the dynamic page issues?

A: No.

Avoiding dynamic page issues

September 26th, 2006

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Q: Please tell us how to avoid dynamic page issues (like the “?” in query strings, etc.)

A: Either install a server module/plug-in that allows you to rewrite your links or, recode your site to embed your variables in the path info instead of the query string, or if you can’t or donâ??t want to bog down your IT team, enlist a “dynamic feed” service like GravityStream.

Doorway page a solution?

September 26th, 2006

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Q: Would a doorway or hallway page solve the problem of having query strings within a dynamic site?

A: No, it wouldn’t – because even if it gets the page indexed, it doesn’t make all the inbound links count as votes.

Is the # char a problem?

September 26th, 2006

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Q: With respect to non-spider friendly chars, does the # char cause a problem?

A: No it doesn’t cause a problem, but everything from the # on in a URL is ignored.

Redirect pages and rankings

September 26th, 2006

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Q: What is the effect on ranking and finding of “redirect” pages?

A: A temporary redirect will not pass on its PageRank score to the redirected page. A “sneaky” redirect, i.e. a redirect done for the purpose of directing Google users to different content than what is fed to Googlebot, will probably get your site penalized or banned by Google.

Getting sites to link to mine

September 26th, 2006

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Q: If I dont use a link farm, how can I get sites to link to mine?

A: Start by having high quality, valuable content that people find so useful they are compelled to link to it from their sites. If a site isn’t link-worthy without trading links, then the site doesn’t deserve a top ranking. Syndicate that useful content to other sites (through RSS feeds for example).

How to improve PageRank score

September 26th, 2006

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Q: How do you improve your PageRank score on Google?

A: By garnering more inbound links from pages that have high PageRank.