Inside the Head of the Searcher

AMA Search Engine Marketing — New York, NY

May 25th, 2007

Seminar by

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

Organic Search Is All About Content

AMA Search Engine Marketing — New York, NY

May 25th, 2007

Seminar by

The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a siteâ??s content, illustrated by a few real-world examples from a major commercial website.

Organic Search Is All About the Links

AMA Search Engine Marketing — New York, NY

May 25th, 2007

Seminar by

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

7 Secrets to High Google Rankings

American Marketing Association - Rochester chapter meeting — Rochester, NY

May 24th, 2007

Seminar by

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

  • Check your “Google Pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Wield invaluable SEO tools you’ve not yet heard of
  • Build high-quality links from trusted sites, and boost your PageRank along with your rankings
  • Prepare for changes to come… and so much more!

How Web 2.0 Affects SEO Strategy

May 23rd, 2007

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Originally published in ClickZ

Patricia Fusco, lead strategist for Netconcepts, writes, “To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise.”

In this cutting-edge article, Patricia discusses the ins and outs of Web 2.0 by challenging us to think about the effects of AJAX, widgets, podcasts, and video, along with programming elements like JavaScript and Flash, on the search engines. Her message is a strong one, and allows us to think about balancing Web 2.0 and what’s good for search.

Read the article here, to help you determine how to blend what’s best for your site with what’s best for search.

Interview with Alan Rimm-Kaufman, Paid Search Expert

May 22nd, 2007

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Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.

From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.

Making Blogging and RSS Pay Off

May 22nd, 2007

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Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a siteâ??s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So youâ??ll earn links as a blog that you wouldnâ??t normally earn otherwise.

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Get Optimal Results from Your Organic and PPC Campaigns

ACCM 2007 — Boston, MA

May 21st, 2007

Panelist:

Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…

  • How leading merchants capture the elusive “Long Tail”
  • Brand building with unbranded keywords
  • Low-cost, high-impact NSO (Natural Search Optimization) testing strategies
  • Adding Web 2.0 to your SEO toolkit
  • Engine differences – what matters today?
  • Managing NSO yield and setting expectations
  • How to apply DM best practices to PPC Search
  • Profit Maximizing Strategies in Volatile Bid Marketplaces
  • Creative and Landing Page Testing Strategies
  • Dealing with engine differences
  • Outsmarting your Competition
  • Budgeting and Budget Allocation

Speakers:
Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder, Did-it.com

Making Blogging and RSS Pay Off

ACCM 2007 — Boston, MA

May 21st, 2007

Panelist:

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

Search Friendly CMS Does Not Equal Search Optimized One

May 17th, 2007

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Originally published in Search Engine Land

Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won’t necessarily correlate to high search engine rankings out of the box.

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