Yes you Can Automate SEO, We’ve Done It!

September 21st, 2007

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Originally published in Natural Search Blog

Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”

In this article, Chris Smith formulates his own response to this controversial question.

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Comparing Mobile Ads in Google & Yahoo

September 21st, 2007

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Originally published in Search Engine Land

Google recently opted-in many of their clientsâ?? PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought itâ??d be interesting to compare their current mobile ad offerings.

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The Pros & Cons of Microsites As An SEO Option

September 20th, 2007

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Originally published in Search Engine Land

While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.

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Using Flickr to Optimize for Yahoo Image Search

September 19th, 2007

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Originally published in Natural Search Blog

Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.

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Ecommerce Clinic: Link Building and Social Media

Shop.org Annual Summit 2007 — Las Vegas, NV

September 19th, 2007

Moderated by

Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures – both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

Advanced Search Tactics: Part Art, Part Science

Shop.org Annual Summit 2007 — Las Vegas, NV

September 18th, 2007

Seminar by

Get the SEO Secrets Most Agencies Won’t Reveal

This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites. After about 40 minutes of revealing top-secret SEO tactics, the session transforms into a discussion with the panelists about how SEO science and art can be used by small and large retailers alike. Elaine and Steve represent both ends of the online retail spectrum: sexy and sciency.

  • Stephan Spencer, Founder and President, Netconcepts
  • Elaine Wu, Manager, Internet Marketing, Victoria’s Secret
  • Steve Spangler, Founder and CEO, Steve Spangler Science

Title Tag Checker

September 14th, 2007

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if (++$c != count($urls)) {
$prev_seeks .= ‘ / ‘;
}
}
} ?>

Use this handy tool to check title tags across a bunch of URLs.

Enter some web site URLs (for example “http://www.netconcepts.com”):

Picture This, Part 1: Get the Most From Universal Search

September 12th, 2007

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Originally published in ClickZ

With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:

To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.

In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.

SEO: Heads or (Long) Tails?

August 31st, 2007

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Originally published in Practical eCommerce

“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, itâ??s important to initially point out that the strategies and tactics for â??Long Tailâ?? SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.

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Three Reasons Not to Read This SEO Column

August 29th, 2007

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Originally published in ClickZ

PJ Fusco, Lead Strategist for GravityStream, blends her traveling experiences with SEO “best practices.”

“I’ve been on the road the past couple weeks, looking for my luggage in North Carolina, doing carry-on only for two days in Texas, and estimating the odds of getting the same crabby cab driver for two consecutive days in San Francisco.

These are my three reasons why you shouldn’t bother to read this column. Unless, of course, you’re curious about how I’m going to bind each of these ridiculous-to-sublime events into a little SEO (define) insight and advice.”

For more about SEO good habits that can be gleaned from real life relationships, cab drivers, and luggage checks, read PJ Fusco’s ClickZ article available here.