The Search Engine Unfriendliness of Web 2.0

October 18th, 2007

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Originally published in Search Engine Land

“Wouldn’t it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flashâ??such as widgets and gadgets and Google Maps mashupsâ?? were search engine optimal?” writes Stephan Spencer, President and Founder of Netconcepts. In this article, Stephan addresses the challenges of Web 2.0 functionality and offers advice on how you can make your site more visible to the search engines.

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Desperately Seeking Links: Baiting, Buying, and Socializing for Links

DMA 07 Annual Conference — Chicago, IL

October 16th, 2007

Moderated by

Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

  • Link building efforts that went horribly awry and how to avoid repeating their mistakes
  • Concrete action steps to boost your site’s importance in the eyes of the search
    engines
  • Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

Wikipedia & SEO

eComXpo — Online

October 10th, 2007

Moderated by

It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipediaâ??s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

Tooling around on PTS

October 1st, 2007

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Originally published in Multichannel Merchant

Shopping for industrial tools online can be a major production â?? especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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Managing a Local/Mobile Search Marketing Campaign

SMX Local & Mobile — Denver, CO

October 1st, 2007

Panelist:

Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts

SEO Report Card: Link Building Could Improve Strong Site

October 1st, 2007

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Originally published in Practical eCommerce

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasnâ??t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. Thatâ??s not to say there arenâ??t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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Baiting The Social Media Crowd

September 27th, 2007

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Originally published in Practical eCommerce

“One great avenue for link bait is social media â?? sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.

Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.

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Interview with IBM Distinguished Engineer, Mike Moran

September 26th, 2007

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Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.

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Interview with IBM’s Mike Moran

September 26th, 2007

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In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale. From establishing ROI to savvy uses of corporate resources, we talk about how powerful SEO can be for huge corporations, and how search marketers can navigate their way through corporate channels to effectively test new marketing strategies, attract customers, and incorporate SEO into their daily lives.

If you prefer to read this interview, check out the transcript.

This podcast is now available for you to listen to.

Picture This, Part 2: For Pix and Clicks Go SMO

September 26th, 2007

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Originally published in ClickZ

In Picture This, Part 1, PJ Fusco, Lead Strategist for Netconcepts, discusses the importance of image optimization on websites and blogs. For the conclusion of image optimization, Fusco covers the importance of social media optimization (SMO), and weighs the benefits of several photo-sharing sites.

Not all photo-sharing sites are perfect when it comes to social media optimization (SMO). A quick comparison of some particularly popular photo-sharing sites shows that one stands out for its inherently search-engine-friendly design.

Read the conclusion of Picture This here, and learn how you can use and optimize images through Flickr, an SEO-friendly photo-sharing site.