Blog an integral part of content and comms strategy

Netconcepts — Tue, 31 Oct 2006 23:54:46 +0000

“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even (I guess by virtue of being part of the interlinked travel blogosphere) and has been well indexed. As we integrate it more and more with the main site, and focus on more consistent posting (intra-daily), the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”

Charles Coxhead
Online Marketing Manager
House of Travel

President Carter’s blogging experience

Netconcepts — Thu, 22 Jul 2004 11:00:19 +0000

“As a means of raising the profile of The Carter Center and driving traffic to our Web site, Stephan Spencer suggested that President Carter write a blog. We took that suggestion, developed a strategy around a trip to the West African countries of Togo, Ghana, and Mali, and posted regular blogs from President Carter (with photos, sidebars and news stories, and links to related material on our site) over the course of eight days. Although he had written reports from the field on previous trips, this was his first experience with the blogging phenomenon and he was eager to participate.

The blogs, which we marketed via press releases, through partner organization Web sites, and via the Google AdWord program, garnered significant increases in visits to our site, resulting in an average quadruple our normal daily average. We have sustained a significant increase in Web traffic since February 2004, building on the momentum of the blog project, which we intend to repeat both with President Carter and others here at the Center.

We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

Connie Nelson
Communications Specialist
Office of Public Information
The Carter Center