As search matures, there are an increasing number of ways for website owners to make money — some of which you may never have thought of. This session will explore the alternatives.
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Search Engine Room — Sydney
As search matures, there are an increasing number of ways for website owners to make money — some of which you may never have thought of. This session will explore the alternatives.
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Search Engine Room — Sydney
Take a seat at this session to find out where Search Marketing is at right now as the industryâ??s rapid evolution continues. It will outline the indispensable fundamentals to ensure you are able to maximize your site ranking and pay per click potential. Our speaker will also provide an insight into the impact changing online habits â?? think user generated content, Web 2.0 etc â?? into Search Engine Optimisation.
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Search Engine Strategies — Chicago, IL
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner
eComXpo — online
Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.
Continue reading »University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.
DMA Annual Conference 06 — San Francisco
This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.
Learning Points:
Panelists:
Shop.org Annual Summit - Online Retail Bootcamp — NYC
Moderator:
Stephan Spencer, Netconcepts
Panelists:
Tony Pecora, Become.com
Dwight Merriman, ShopWiki
Rob Gatto, Shop Local
MarketingProfs virtual seminar series — online
Times have changed over at the Googleplex. Over the past several years, those brilliant Googlers have made significant changes to the rankings and quality algorithms. They’ve launched dozens of new services, tools and websites. And they have evolved their business model. Their stock price is pays homage to that fact.
Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love?
Your site can get back in Google’s favor, once you understand what Google is looking for. Granted, much has changed in SEO, but still many of the tried-and-true SEO tactics still work. In fact, they work quite effectively. Some new tactics have emerged, like tactics for getting visibility in Google News. So have new hazards, due in large part to new, sophisticated types of search engine spam. Google, of course, has adapted their algorithms to compensate. Many sites have become unwitting victims of these Google algorithm shifts (e.g. the “Florida update,” the “Jagger update”, the “Google Sandbox”, etc.).
You will learn:
The 90-minute seminar will include an extended Q&A.
2006 Retail Marketing Masterclass — Auckland
Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit