Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
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ACCM 06 — Chicago
Optimizing an ecommerce Web site for natural search rankings and sales traditionally meant fighting major political battles and investing hundreds of hours to significantly alter the Web site’s architecture, content, layout, coding and more - without clear ROI or results. In this session, we will outline a friendlier approach known as “proxy optimization” where changes can be made to a proxy of the Web site, and then migrated to the native site once proven in the marketplace. Hear case study results from top 100 retailers. This session will:
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Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ
Explore both strategic and tactical aspects of SEM to prepare you to make the right decisions regarding budget and objectives. Learn how to identify placement on valid search phrases, see if your site is optimized as best it can be, improve your web site popularity and what to expect from your web master.
Scott Crumpton, White Stone Marketing, Kihei, HI
Lisa Kolb, Acorn Internet Services, Colorado Springs, CO
George Newman, Third Millennium Marketing, West Hartford, CT
Stephan Spencer, Netconcepts, Madison, WI
Dr. Bill Carroll, School of Hotel Administration, Cornell University, Ithaca, NY (moderator)
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Search Engine Strategies — New York, NY
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
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MarketingProfs virtual seminar series — online (webcast)
Everyone seems to be in a frenzy to get links to their sites. Usually for the wrong reasons and from the wrong sites. Terms like Link Popularity, PageRank, Hubs, Authorities, Hilltop, Sandbox, Anchor Text, etc. are being bandied about and discussed ad nauseam. Marketers obsess over concepts like link leakage, bleeding PageRank, nofollow tags, triangular links, link architecture, link equity. There are many companies selling linking services that are absolutely 100% worthless.
Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories.
This seminar will be rich with case study examples.
This seminar is for you if you:
Successful link builders take an active role in the process. They don’t just sit back and hope that links happen. They make them happen! Take the first step by registering for this virtual seminar today.
You will learn:
The 90-minute seminar will include an extended Q&A.
ABOUT THE PROF EXPERTS
Eric Ward founded the Web’s first service for publicizing Web content back in 1994, and he still offers these services today. His client list is a who’s who of online brands. Eric is best known as the person behind the original linking campaigns for Amazon.com Books, The Link Exchange, Microsoft.com, Rodney Dangerfield, WarnerBros, The Discovery Channel, the AMA, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and he was selected as one of the Web’s 100 most influential people by Websight magazine in 1997. Eric also wrote the Link Building column for ClickZ, the NetSense column for Ad Age magazine, and is a 4-star speaker at major industry conferences.
Stephan Spencer is founder and President at Netconcepts, a 9-year-old, multi-national interactive agency specializing in search engine optimization, web redesign, usability, e-commerce, website auditing and email marketing. Clients include Verizon, REI, Gorton’s, Cabela’s, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com. He has contributed to magazines such as Catalog Age, Unlimited, Building Online Business, and NZ Marketing. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.
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Search Engine Strategies — Chicago, IL
This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit
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MarketingProfs virtual seminar series — online (webcast)
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
You will learn:
The 90-minute seminar will include an extended Q&A.
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DMA Annual Conference — Atlanta, GA
Search isn’t just about scouring the Web. It’s about looking into your hard drive and the mess of documents you’ve ever generated — emails, Word documents, spreadsheets, instant messages, previously viewed Web pages and so on. A number of players in the search space released their own desktop search play, including Google, Yahoo, MSN, Ask Jeeves, Blinkx, and Copernic. Desktop Search will be a game changer for natural search optimization. Desktop Search means all of a sudden you are playing the search game, whether by purpose or by accident. For example, if Google Desktop Search is installed, any Web page your visitors accessed or any email they ever received in their email inbox or Web-based clients like Yahoo Mail is now fodder for any Google search they do. More importantly, those pages are given top position on the page for keyword matches that may be completely unrelated to what the customer was looking for when they visited that Web page.
This session will:
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Leveraging Technology in Marketing — Auckland, NZ
In this interactive panel session, understand the ways in which your organisation can achieve success in the area of search engine marketing, and hear from two companies who have implemented search engine marketing techniques, with great results.
Stephan Spencer, Managing Director, NETCONCEPTS
Caroline Booth, Marketing Communications Manager, MEDIA DESIGN SCHOOL
Hayley Roberts, Director, WORKING IN LTD
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Usability Professionals Association Auckland Chapter Meeting — Auckland
The marriage of search engine optimisation and usability can be a happy one. Granted, just creating a successful user experience can be a challenge. But to also cater to the search engine’s algorithms concomitantly - this can seem downright daunting. Many companies, often inadvertently, choose one approach over the other. The goal, elusive as it may seem, is improved search engine rankings ALONG WITH greater accessibility and better overall usability. Get ready for a dose of insight, strategy, process, and well-considered opinion to cure what ails your site.
Join Stephan for an information-packed session covering:
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Business Blogging
Link Building
RSS Marketing
Web Marketing
Webinars
Blogs
Buzz Marketing
Web Analytics
Email Marketing
online marketing
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
