Mega Session: SEO Vets Take All Comers

SMX Advanced — Seattle, WA

June 3rd, 2009

Panelist:

This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Greg Boser, President and CEO, 3 Dog Media Bruce Clay, President, Bruce Clay, Inc. Vanessa Fox, Contributing Editor, Search Engine Land Todd Friesen, President, Oilman SEO Rae Hoffman, Owner, Sugarrae Internet Consulting Stephan Spencer, President & CEO, Netconcepts Brett Tabke, CEO, WebmasterWorld.com, what is oxymorphone

Duplicate Content Solutions & The Canonical Tag

SMX Advanced — Seattle, WA

June 2nd, 2009

Panelist:

Duplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks and how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.

Moderator: Alex Bennert, In House SEO, Wall Street Journal

Speakers:
Adam Audette, Founder, AudetteMedia, Inc.
Nathan Buggia, Lead Program Manager, Microsoft
Jordan Glogau, Enterprise Search and Business Development, 1800Flowers.com
Maile Ohye, Senior Developer Programs Engineer, Google, Inc.
Stephan Spencer, President & CEO, Netconcepts

Internet Retailer Conference 2009

Internet Retailer Conference and Exhibition — Boston, MA

June 15-18, 2009

by

Netconcepts will be exhibiting at the upcoming Internet Retailer conference and exhibition. Stop by and see us at booth 718 (right across from the “Win The Wheels” booth). You can also visit our virtual booth on Internet Retailer’s conference website.

If you are unable to catch us on the show floor, you will have the opportunity to chat with Netconcepts’ Founder and President, Stephan Spencer, on June 15th, as he is participating as a luncheon speaker discussing “Improving SEO.”

We hope to see you there.

SEO: From Soup to Nuts

Web 2.0 Expo — San Francisco, CA

Tuesday, March 31st, 2009

Workshop by

Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success â?? from crafting content and code for search engines to essential tools and methodologies.

Whether you are Web 2.0 or Web 1.0, are a big brand or an unknown startup, have lots of content or just a little, youâ??ll need this SEO knowledge.

You will learn:

  • Best practices for both â??on-page? and â??off-page? SEO
  • Technical optimization â?? from URLs to HTML
  • Making content â??sing? to the search engines
  • Site architecture issues and implications
  • Garnering links â?? creative strategies, pragmatic tactics (that work!)
  • Competitor analysis â?? reverse engineering their link networks, keyword portfolios etc.
  • Techniques for making Web 2.0 and rich media content search engine friendly
  • Ways to circumvent the SEO roadblocks common in Content Management Systems and e-commerce platforms
  • Optimizing blogs and RSS feeds â?? unique challenges and opportunities
  • Gaining placement in vertical search â?? image search, local search, product search, news search and more
  • Social media optimization â?? tactical ins-and-outs of Digg, StumbleUpon, YouTube, MySpace, LinkedIn, Wikipedia, Flickr, Twitter, etc.
  • A bevy of tools â?? many of them free

SEO Status Report Metrics

SMX West — Santa Clara, CA

Wednesday - February 11, 2009

Seminar by

How are your SEO efforts going from a technical standpoint? This session looks at “status report” metrics you can tap into such as link counts, page counts and more.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Seth Besmertnik, CEO, Conductor, Inc.
Rand Fishkin, CEO, SEOmoz
Brian Klais, Executive Vice President of Search, Netconcepts
Kelly Kochert, AVP New Media, NSI

Time:
1:15pm-2:30pm (1 hr 15 min)

Productivity Tips For The Busy Search Marketer

SMX West — Santa Clara, CA

Thursday - February 12, 2009

Seminar by

Just having the right tools isnâ??t enough to save time. Instead, you might need the right techiques, as well. Plus, maybe you need to change your frame of mind on how you approach some tasks. After a busy conference, a fun session on how to be more productive, before you head home!

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speakers:

Thomas Schmitz, SEO Analyst & Social Media Consultant, Portent Interactive
Jennifer Slegg, Owner, JenSense
Stephan Spencer, Founder & President, Netconcepts
David Wallace, CEO/Founder, SearchRank

Time:
2:45pm-3:45pm (1 hr)

In House: Training the Company on SEO

SMX West — Santa Clara, CA

Thursday - February 12, 2009

Seminar by

In-house SEO isnâ??t easy, and often short staffed. In this session, youâ??ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.

Moderator: Jessica Bowman, Founder, SEOinhouse.com

Speakers:

Rand Fishkin, CEO, SEOmoz
Dave Lloyd, Search Marketing Manager, Cisco
Stephan Spencer, Founder & President, Netconcepts

Time:
11:30am-12:30pm (1 hr)

Tools, Glorious Tools

SMX West — Santa Clara, CA

Thursday - February 12, 2009

Seminar by

This session takes you on a whirlwind tour of search marketing tools youâ??ll want to consider adding to your toolbox.

Moderator: Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Ken Jurina, President, Epiar Inc.
Stephan Spencer, Founder & President, Netconcepts
Lauren Vaccarello, Founder, lv logic
David Wallace, CEO/Founder, SearchRank

Time:
10:00am-11:15am (1 hr 15 min)

301 Redirect, How Do I Love You? Let Me Count The Ways

SMX West — Santa Clara, CA

Wednesday - February 11, 2009

Seminar by

The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Alex Bennert, In House SEO, Wall Street Journal
Jordan Kasteler, Co-Founder, SearchandSocial.com
Carolyn Shelby, Mercenary, CShel
Stephan Spencer, Founder & President, Netconcepts
Jonah Stein, Founder, ItsTheROI

Time:
4:30pm-5:45pm (1 hr 15 min)

Search Engine Optimization & Marketing – an AMA Training Series

American Marketing Association — Las Vegas, Chicago & Washington DC

February 23rd-24th (Las Vegas), March 10th-11th (Chicago), April 21st-22nd (Washington DC)

Workshop by

Search engine optimization (“SEO”) has evolved immensely over the past several years. Are you and your organization keeping up? More importantly, have you fully exhausted the potential that SEO provides? If not, this two-day intensive training is for you. Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn’t; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry are headed, and much more.

Join us for a hands-on, two day workshop on search engine optimization and marketing that covers all the bases. With a live Internet connection, attendee websites will be deconstructed – with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Such sticky issues as making your database-driven website “search engine friendly” and workarounds for “spider traps” and poor search engine practices will be tackled. Googleâ??s secrets will be revealed, including details around PageRank, blended results (“universal search”), indented listings, sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the “inside scoop” on what worked and what didn’t.

You will walk away with loads of practical, actionable tactics and tips, a number of which are not widely known in the SEO community. For example:
â?¢ Minimize duplicate content and keep your site from getting hit by Google’s duplicate content filter
â?¢ Identify, in unconventional ways, high PageRank-endowed, industry-specific, authoritative links that will
increase your position in the search results
â?¢ “Take away” a competitor’s second indented listing
â?¢ Reverse engineer your competitors’ backlinks to look for link opportunities for yourself

This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot out of this tailored, intensive workshop. Through interactive presentations and exercises, case examples, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from search engines as a marketing channel. First five paid registrants for each venue who submit their URL (or a competitor’s URL if they prefer) will get an interactive, real-time critique of the site’s search engine findability during the workshop.

LEARNING OBJECTIVES:
â?¢ The changing landscape of SEO and how you can make the most of it as a marketer
â?¢ How to rocket past competitors in search rankings
â?¢ How to benchmark against your competitors
â?¢ What to measure for maximizing the return on your search marketing investment
â?¢ How to budget interactive marketing campaigns to include SEO
â?¢ How to effectively leverage content, online tools, social networks and social

AGENDA: DAY 1
â?¢ Anatomy of a Search Engine — Spiders, Indices & Algorithms, Market Share & Trends
â?¢ Inside the Head of the Searcher — Searcher Behavior & Intent
â?¢ Hands-on Keyword Research & Keyword Portfolio Management
â?¢ SEO Copywriting — Optimizing Your Content
â?¢ HTML Optimization — Make Your HTML “Sing”
â?¢ Search Friendly Site Architecture, Design, Navigation & Internal Hierarchical Linking Structures
â?¢ Technical Optimization — URLs, Redirects, Tracking Parameters, Flash, JavaScript/AJAX and more
â?¢ Link Building — Tools & Tactics for Acquiring Valuable, Relevant Links Sustainably
â?¢ Social Media Marketing â?? Leveraging Online Communities to Create Links & Buzz

AGENDA: DAY 2
â?¢ Paid Search Fundamentals & Achieving Synergies with SEO
â?¢ Search Analytics — Metrics that Drive ROI
â?¢ Tools of the Trade — The Essential Tools & Resources for your SEO & Paid Search Toolkit
â?¢ Vertical Search — Local Search, News Search, Product Search, Image Search, Video Search, Blog Search, Mobile Search
â?¢ Worst Practices — Beyond the “Best Practices” to the Dark Side of “Black Hat” Spam & Other Deadly Mistakes
â?¢ Site Clinic & Interactive Site Reviews — Apply Your Knowledge by Auditing Fellow Attendees’ Websites
â?¢ Taking It Back to the Job, Homework, Wrap-Up and Review


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