Netconcepts

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Stephan Spencer — Wed, 05 Dec 2007 18:48:36 +0000

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

Search Engine Optimization: Best Practices

Stephan Spencer — Fri, 19 Oct 2007 17:06:52 +0000

Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts

SEO Through Blogs & Feeds

Stephan Spencer — Wed, 22 Aug 2007 06:00:22 +0000

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

RSS, Blogs & Podcasts: Successful Syndication Tips

Stephan Spencer — Tue, 12 Jun 2007 15:00:46 +0000

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

Making Blogging and RSS Pay Off

Stephan Spencer — Mon, 21 May 2007 17:01:19 +0000

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

SEO Through Blogs & Feeds - Advanced Organic Track

Stephan Spencer — Wed, 11 Apr 2007 15:00:21 +0000

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

Blog & Feed Search SEO

Stephan Spencer — Wed, 06 Dec 2006 19:32:48 +0000

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Link Building Your Way to the Top of the Rankings

Stephan Spencer — Tue, 24 Oct 2006 16:55:16 +0000

Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

You will learn:

Google’s PageRank scores: red herring or useful metric?
What makes a link valuable or not
Creative strategies for building link-worthy content
What works when approaching webmasters with link requests
Pitfalls to avoid if buying or bartering links

Co-presenters:
Stephan Spencer, Founder and President, Netconcepts
Eric Ward, Founder, EricWard.com

Interactive Marketing

Stephan Spencer — Tue, 17 Oct 2006 06:20:17 +0000

Technology is driving a new marketing paradigm. Will you be ready?

In the last decade, technology has fundamentally changed the way companies and customers communicate and interact with one another. Consumers have 24/7 access to almost limitless information and can easily investigate a global network of options. And companies can readily tap into an amazing breadth and depth of information about their customers and prospects.

But as many companies are learning, new information and resources don’t necessarily lead to more productive relationships or effective marketing solutions.

Overwhelmed by the variety of interactive marketing tools and data? We can help. With the University of Wisconsin-Madison’s Interactive Marketing program.

During this intensive three-day seminar, our industry experts will teach you how to create an effective blend of online and offline marketing to reach your customers and increase sales and productivity.

Interactive Marketing will teach you to:

Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

Integrate online and offline media for maximum ROI
Combine the science of direct marketing with the technology of new media and you’ll link the efficiencies of mass promotion with the immediacy of one-to-one. Learn why the seamless integration of sales, marketing and distribution functions is crucial, and how to strategically coordinate your on- and offline efforts.

Identify how an interactive media campaign can strenghten — or threaten — your brand
Infinite opportunities to reach your customers and prospects means an equally infinite number of opportunities to dilute or damage your brand. Learn how to create an appropriate balance between branding and demand creating to protect your long-term brand equity while driving curent sales.

Who should attend?

This course provides excellent insights for directors, managers and executives involved in:

Digital and Interactive Marketing
Marketing, Sales and Advertising
Communications
Business Development
New Media Planning
Product and Brand Management
Strategic Planning
Customer Acquisition/Retention
IT and website development

Here are the top 5 reasons you should attend this course:

5. There is no sales pitch for any product or service.
4. You will be provided with cross-functional perspectives on interactive marketing.
3. You will learn there is life after SPAM and CAN-SPAM.
2. Your customers will be happy with the web improvements you make.
1. The increased effectiveness of your integrated marketing campaign will make you a hero.

Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

Stephan Spencer — Sun, 15 Oct 2006 11:01:03 +0000

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
Discover proven strategies for using your blog to reach the media and gain competitive advantage
Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

Lee Odden, CEO, TopRank Online Marketing
Stephan Spencer, Founder and President, Netconcepts
Dr. Amanda Watlington, Owner, Searching For Profit