An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
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It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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