Netconcepts

Organic Chemistry

Netconcepts — Mon, 09 Jul 2007 21:27:57 +0000

In this article written for Inc.com, Michael Fitzgerald reveals the secret behind science toy company Steve Spangler’s success in the search engines — namely, SEO and blog marketing consulting from Netconcepts. Learn more about how Steve Spangler put a new spin on boring content and unflattering publicity to create an overnight “organic” success, with the help of their web agency Netconcepts.

Read more in-depth about how good blog content can boost organic search in this article from Inc.com here.

Blog Marketing 2.0

Stephan Spencer — Thu, 03 May 2007 15:01:37 +0000

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.

Stephan comments on the latest SEO Title Tag Plugin release and the effectiveness of blog optimization to improve search results. Watch this intriguing interview below.

Cabela’s Learns Valuable SEO Lesson

Netconcepts — Thu, 03 May 2007 14:02:25 +0000

For the world’s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabela’s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.

“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.”

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.

INNOVATION GOLD: GravityStream

Netconcepts — Tue, 20 Feb 2007 22:12:44 +0000

The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

Long-Tail Optimization: Hold the Brands

Brian Klais — Wed, 07 Feb 2007 16:26:34 +0000

Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.

Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.

Read this entire article and learn how to capture your own Long Tail.

Newspapers Search for Web Headline Magic

Netconcepts — Fri, 02 Feb 2007 15:58:50 +0000

Elinor Mills, author for CNET News.com discusses the effect of SEO on newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.

Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.

In this article, Netconcepts Founder and President, Stephan Spencer, is sought out for his SEO and content optimization expertise. “The headline itself doesn’t necessarily have to be modified if you know how SEO works,” stated Spencer.

Read this entire article and learn how to find your happy medium between catchy and functional copywriting.

Marketing Transparency

Netconcepts — Tue, 02 Jan 2007 16:49:46 +0000

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 2006. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

Stephan and Lee discuss the importance of not “bluffing” in your multichannel marketing; consumers will see right through your transparency. Establishing trust and “practicing what you preach” with your constituents is the best, best practice. Watch this intriguing interview below.

SES Chicago SEO Videos - Stephan Spencer

Netconcepts — Wed, 06 Dec 2006 17:47:37 +0000

Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.

Stephan also talks about the success his daughter has seen with her blog. It is never too early to learn search engine best practices. Watch this intriguing interview below.

Grasping the Long Tail

Netconcepts — Sun, 10 Sep 2006 22:15:39 +0000

In an interview with Rebecca Macfie, writer for “The Business” supplement to the New Zealand Herald, Netconcepts president Stephan Spencer says the Long Tail is crucial for companies with big inventories. It’s an SEO tactic that enables them to draw customers to their websites and find products that may otherwise be buried in catalogues. But much may not change for small businesses with low quality products. Googling “organic jam” will still likely take you direct to the “big box” retailer in the SEO rankings, because these retailers command so much more importance score (e.g. PageRank).

Netconcepts site great example of Web 2.0 application

Netconcepts — Mon, 28 Aug 2006 21:32:33 +0000

In an interview with the New Zealand Herald, Netconcepts President Stephan Spencer highlighted the changes his company had made to its own website to make it more Web 2.0-like. As a way of “eating our own dog food” when it came to selling the significance of the shift to a more interactive web, Netconcepts relaunched its own website to embrace Web 2.0 concepts such as RSS and blogging.

Rather than remaining a traditional, static “corporate brochure”, netconcepts.com has been re-engineered on a blogging platform, meaning visitors can post comments related to any page on the site.

The move makes the site more visible to search engines but Spencer says it also adds credibility because visitors see honest comments from previous visitors.

Asked for his take on Web 2.0, Spencer agrees it is “a fairly amorphous term”. It can encompass a number of concepts including social media, blogging, RSS feeds, wikis and social networking communities like MySpace.com. “It’s an evolution of the web to a point where it’s more participatory. It’s more about engaging the visitor in a dialogue and providing different ways for them to interact with the site. That could be in the ways they navigate it and the kinds of functionalities the site offers.”