Netconcepts

Organic Chemistry

Netconcepts — Mon, 09 Jul 2007 21:27:57 +0000

In this article written for Inc.com, Michael Fitzgerald reveals the secret behind science toy company Steve Spangler’s success in the search engines — namely, SEO and blog marketing consulting from Netconcepts. Learn more about how Steve Spangler put a new spin on boring content and unflattering publicity to create an overnight “organic” success, with the help of their web agency Netconcepts.

Read more in-depth about how good blog content can boost organic search in this article from Inc.com here.

Blog Marketing 2.0

Stephan Spencer — Thu, 03 May 2007 15:01:37 +0000

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.

Stephan comments on the latest SEO Title Tag Plugin release and the effectiveness of blog optimization to improve search results. Watch this intriguing interview below.

Marketing Transparency

Netconcepts — Tue, 02 Jan 2007 16:49:46 +0000

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 2006. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

Stephan and Lee discuss the importance of not “bluffing” in your multichannel marketing; consumers will see right through your transparency. Establishing trust and “practicing what you preach” with your constituents is the best, best practice. Watch this intriguing interview below.

Case Study: Going Up Against Google

Netconcepts — Wed, 01 Feb 2006 00:00:00 +0000

Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.

In an article for Inc magazine, he says:

“Technorati can point to different features it has that Google doesn’t, but that’s only for now. Technorati’s best bet is to try to get acquired. It needs to stop worrying about search technology and take the head start it has in creating online communities and leverage it. Bloggers come to Technorati for more than just searching. Building on that community will make Technorati more than just another search engine. Anything it can roll out that makes it harder for people to switch will make it a sweeter acquisition target.

RSS and Blogs in Search Marketing

Netconcepts — Tue, 06 Dec 2005 00:00:00 +0000

So more than a lot of “nerdy” buzzwords, blogs and RSS feeds can be the means to driving search-related traffic to one’s site. Contributing to an article for webpronews.com, President of Netconcepts Stephan Spencer emphasized Yahoo’s importance to RSS.

Publishers should add their feeds to their My Yahoo page, and use a service like Pingomatic to ping Yahoo when the feed gets updated. Also, Spencer favors full-text feeds over partial-text ones: “Give me more than a few sentences. I want more so I can read it on the plane.”

When possible, publishers should let users personalize the content they can receive via feeds, and to have the option to subscribe anonymously. From the technical side, Spencer recommended using permanent 301 redirects instead of temporary 302s for RSS.