Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.
Continue reading »Interactive Marketing
University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.
Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM
DMA Annual Conference 06 — San Francisco
This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.
Learning Points:
- Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
- Discover proven strategies for using your blog to reach the media and gain competitive advantage
- Master top tips for optimizing your blog so that it improves your search engine marketing
Panelists:
- Lee Odden, CEO, TopRank Online Marketing
- Stephan Spencer, Founder and President, Netconcepts
- Dr. Amanda Watlington, Owner, Searching For Profit
Blog & Feed Search SEO
Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
SEO: Blogging Your Way to the Top
Search engines, Google in particular, seem to love blogs. This is in part due to the fact that search engines rely heavily on links for their ranking algorithms, and the blogosphere is rich with interlinkages. Bloggers constantly link to each other – through “hat tips,” “blogrolls,” “trackbacks,” and so forth. Furthermore, blogs tend to be heavy on content and light on search-engine-unfriendly features like overly complex URLs, frames, JavaScript-based links and Flash. I’ve seen new blogs quickly penetrate Google’s top results where a brandnew, traditional website might have languished in the “Google sandbox” for a number of months…
Continue reading »10 Tips to Help Your Blog Soar in the Search Engines (Part 2 of 2)
In this continuation of ten useful tips about optimizing your blog for search engines, we look at the five remaining tips, including: sticky posts, heading tags, anchor text and more.
Continue reading »10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)
With over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it’s not a given that you’ll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on and I’ll share my secrets…
Continue reading »TrustBite
TrustBite is the CEO blog of TRUSTcite founder Hannah Samuel. The blog is opinionated, insightful, informative and helpful — all the sorts of things that a good CEO blog should be — and establishes Hannah’s credibility as a thought leader, while generating PR and building inlinks. The blog is outfitted with an RSS feed, tag pages, and has been optimized for search engines.
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Visit The Site: Trustbite
Blog & Feed Search SEO
Search Engine Strategies — New York, NY
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
Fast forward to the Year 2020: Jobs in search and blogging
You’ve probably heard it before, that the vast majority of the jobs that our children will hold when they grow up haven’t been invented yet. But what you may not have heard yet are some example future job functions being postulated.
According to the Office of the Future: 2020 report, these new roles will include:
- Virtual Meetings Organizer
who will help employees schedule conferences and set up the required cameras, projection systems, electronic whiteboards, meeting software, audio equipment and related tools - Contract Resource Coordinator
who will bring together the right contract workers for a given project, like a movie producer assembling a cast, camera crew and production team - Information Integrator/Abstractor
who will collect, compile, and index text, data and images so this content can be searched in a variety of ways
It was this last role that most intrigued me, since I am a search geek after all! I just imagine a scene from The Minority Report where the Information Integrator waves his/her hands in the air purposefully and talks to a computer while within a virtual world of information projected onto the back of his/her retinas. In this world he/she categorizes schemas for datasets, slices and dices incoming datastreams into more manageable segments, gives directions to an AI to do further categorization on its own, and so on.
As a business blogger, I also got to thinking that the business blogger of today is the predecessor to the “Information Integrator/Abstractor” of the future.
Think about this, what does a business blogger do but the following:
- identify a wide variety of trusted sources of novel and important news and commentary
- take in an overwhelming amount of information from these sources
- ruminate on this information, analyzing and making a judgment call on its value and relevance to his/her constituents
- cull, aggregate, categorize, prioritize, and comment on the information collected, in an effort to make it more relevant, timely, useful, and actionable
- republish it in a format that can be easily disseminated and further analyzed / commented on by others of his/her kind in disparate parts of the world
Sounds like a plausible job description for an Information Integrator/Abstractor of the Year 2020!