In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a siteâ??s worth on its inbound links. Translation: No links = no rankings.
Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So youâ??ll earn links as a blog that you wouldnâ??t normally earn otherwise.
Continue reading »ACCM 2007 — Boston, MA
Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com
Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.
Search Engine Strategies (SES) — New York, NY
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR
Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.
Search Engine Strategies — Chicago, IL
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner
Credit Demystified was designed to help visitors become credit savvy. Dedicated to providing simple answers to complicated credit questions, Credit Demystified provides free articles, workbooks, and links to home loan options. Built on behalf of Countrywide Home Loans, the site is designed to make the most of Web 2.0 opportunities, and like all Netconceptsâ?? websites it is search engine optimal.
[ database | client admin cms | SEO ]
Visit the site: Credit Demystified
Further reading: Credit Demystified Press Release
House of Travel is New Zealand’s largest independent chain of travel agents. Fully 20% of total sales are transacted online, so their website is a very important part of their business.
It was our vision that social media, blogging in particular, could play a pivotal role in House of Travel’s online marketing strategy. Happily, our enthusiasm for blogging for marketing was contagious and House of Travel enlisted Netconcepts’ help in their blog strategy and implementation.
The House of Travel blog provides insight on travel destinations through the sharing of personal experiences from House of Travel travel agents and associated staff. The blog is both entertaining and educational for would-be travellers. Most entries include photos. The blog has multiple authors, and is organized by staffers’ journeys, by destination, as well as by date. Multiple RSS feeds are available.
Charles Coxhead, Online Marketing Manager at House of Travel, states that the blog “started out very much as an experiment but quickly proved itself and we now consider it an integral part of our content and ecommerce strategy.”
[ database | client admin cms | SEO ]
Visit the site: House Of Travel Blog
Further reading: Case study, Testimonial, Computerworld Article
“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even…. the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”
