Netconcepts

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Stephan Spencer — Wed, 05 Dec 2007 18:48:36 +0000

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

SEO Through Blogs & Feeds

Stephan Spencer — Wed, 22 Aug 2007 06:00:22 +0000

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

RSS, Blogs & Podcasts: Successful Syndication Tips

Stephan Spencer — Tue, 12 Jun 2007 15:00:46 +0000

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

Making Blogging and RSS Pay Off

Stephan Spencer — Mon, 21 May 2007 17:01:19 +0000

Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com

SEO Through Blogs & Feeds - Advanced Organic Track

Stephan Spencer — Wed, 11 Apr 2007 15:00:21 +0000

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

Blog & Feed Search SEO

Stephan Spencer — Wed, 06 Dec 2006 19:32:48 +0000

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

Link Building Your Way to the Top of the Rankings

Stephan Spencer — Tue, 24 Oct 2006 16:55:16 +0000

Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

You will learn:

Google’s PageRank scores: red herring or useful metric?
What makes a link valuable or not
Creative strategies for building link-worthy content
What works when approaching webmasters with link requests
Pitfalls to avoid if buying or bartering links

Co-presenters:
Stephan Spencer, Founder and President, Netconcepts
Eric Ward, Founder, EricWard.com

Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

Stephan Spencer — Sun, 15 Oct 2006 11:01:03 +0000

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
Discover proven strategies for using your blog to reach the media and gain competitive advantage
Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

Lee Odden, CEO, TopRank Online Marketing
Stephan Spencer, Founder and President, Netconcepts
Dr. Amanda Watlington, Owner, Searching For Profit

Blog & Feed Search SEO

Stephan Spencer — Tue, 08 Aug 2006 04:26:40 +0000

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

Blog & Feed Search SEO

Stephan Spencer — Mon, 27 Feb 2006 22:01:36 +0000

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit