SEO Articles

Patricia Fusco, lead strategist for Netconcepts, has prepared us to assess our website’s quality by “reviewing site URL structures, linking structure, and navigation” in parts one and two of her series entitled, “SEO Site Analysis: Knowing the Score.”

In this article, we are now ready to look at the nuts and bolts of search engine optimization by determining how our website’s keywords play into our content for search engine referrals. From title tags to meta descriptions, you will learn how to polish your website’s SEO by reviewing (and editing) common errors.

Read Part 3 of this article here, and deepen your understanding of your website’s SEO and overall quality.

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“The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years,” writes Chris Smith, lead GravityStream strategist for Netconcepts. In this engaging two-part article, Chris addresses the difference between domaining, or “domains mainly for their potential keyword value,” and subdomaining, which is the “practice of delivering sections of content on sites under third-level domain names.”

Whether you’re buying domains to rank well for keywords or are considering the purchase of a subdomain for your site, this article takes a closer look at the benefits (and drawbacks) of each and how these practices relate to search.

In Part One of this article, read about the practice of subdomaining here.

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Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

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Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.

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In Part One of SEO Site Analysis: Knowing the Score, Patricia Fusco, lead strategist for Netconcepts, taught us how to benchmark our website’s overall quality using the tools that we have at our disposal.

For this segment, we are guided through a deeper process to help us understand how a user or a search engine spider navigates through our website. By awarding points for things as simple as navigation bars, to understanding how different templates might affect your site, Patricia teaches us the next level of understanding your website’s quality related to users and to search.

Read the article here, and enhance your ability to assess your website.

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In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing — namely, link building and link baiting — many months in advance. It should start now, in fact.”

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Search engine optimization (SEO) is an art as well as a science. As with any scientific discipline, it requires rigor. The results need to be reproducible, and you have to take an experimental approach — so not too many variables are changed at once. Otherwise, you won’t be able to tell which changes were responsible for the results.

You can glean a lot about SEO best practices, latest trends and tactics from SEO blogs, forums and e-books. But it can be hard to separate the wheat from the chaff, to know with any degree of certainty that a claim will hold true. That’s where the testing of your SEO comes in. Prove what works and what doesn’t.

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Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as “lab equipment” and “lab supplies” or for category names such as “microscopes” and “chemicals.”

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In this exciting four-part article, Patricia Fusco, lead strategist for Netconcepts, takes us on a journey into the world of objective, analytical site analysis. “Knowing the Score” teaches us how to look at a site from a high level perspective, showing us how to benchmark your website’s overall quality by using the tools that are available to you.

Read the article here, and learn how to easily “score” your website so you can make better decisions.

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The question of Google’s supposed “duplicate content penalty” seems to be on everybody’s mind these days. This issue is particularly relevant for dynamic ecommerce websites, as they often have multiple URLs that lead to the same product content (or nearly the same, with only a variation in the product’s color or size).

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