The Search Engine Unfriendliness of Web 2.0

October 18th, 2007

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Originally published in Search Engine Land

“Wouldn’t it be great if all those whiz-bang Web 2.0 interactive elements based on AJAX (Asynchronous JavaScript and XML) and Flashâ??such as widgets and gadgets and Google Maps mashupsâ?? were search engine optimal?” writes Stephan Spencer, President and Founder of Netconcepts. In this article, Stephan addresses the challenges of Web 2.0 functionality and offers advice on how you can make your site more visible to the search engines.

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Tooling around on PTS

October 1st, 2007

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Originally published in Multichannel Merchant

Shopping for industrial tools online can be a major production â?? especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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SEO Report Card: Link Building Could Improve Strong Site

October 1st, 2007

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Originally published in Practical eCommerce

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasnâ??t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. Thatâ??s not to say there arenâ??t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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Baiting The Social Media Crowd

September 27th, 2007

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Originally published in Practical eCommerce

“One great avenue for link bait is social media â?? sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.

Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.

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Picture This, Part 2: For Pix and Clicks Go SMO

September 26th, 2007

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Originally published in ClickZ

In Picture This, Part 1, PJ Fusco, Lead Strategist for Netconcepts, discusses the importance of image optimization on websites and blogs. For the conclusion of image optimization, Fusco covers the importance of social media optimization (SMO), and weighs the benefits of several photo-sharing sites.

Not all photo-sharing sites are perfect when it comes to social media optimization (SMO). A quick comparison of some particularly popular photo-sharing sites shows that one stands out for its inherently search-engine-friendly design.

Read the conclusion of Picture This here, and learn how you can use and optimize images through Flickr, an SEO-friendly photo-sharing site.

Yes you Can Automate SEO, We’ve Done It!

September 21st, 2007

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Originally published in Natural Search Blog

Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”

In this article, Chris Smith formulates his own response to this controversial question.

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Comparing Mobile Ads in Google & Yahoo

September 21st, 2007

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Originally published in Search Engine Land

Google recently opted-in many of their clientsâ?? PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought itâ??d be interesting to compare their current mobile ad offerings.

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The Pros & Cons of Microsites As An SEO Option

September 20th, 2007

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Originally published in Search Engine Land

While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.

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Using Flickr to Optimize for Yahoo Image Search

September 19th, 2007

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Originally published in Natural Search Blog

Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.

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Picture This, Part 1: Get the Most From Universal Search

September 12th, 2007

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Originally published in ClickZ

With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:

To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.

In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.


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