Google’s new Google Sitemaps service, a free inclusion service, is a step in the right direction, but there are two quite major problems with Google’s approach.
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SEO Articles
Problems with Google Sitemaps
Spam-free Search
It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam - not just in the inbox but in the search engines as well.
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Thought leaders discuss search engine optimization - Part 2
Where is SEO heading? What are the trends and new opportunities? And what are the real issues facing the industry?
A panel of 12 experts predict…
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Thought Leaders discuss Search Engine Optimization - Part 1
The competition is heating up as companies awaken to a universe of marketing opportunities - providing their customers can find them, that is!
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How does MSN Search stack up to Google and Yahoo!
With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…
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What Web Marketers must know about MSN Search
A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.
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Gunning for Google
Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.
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Best and Worst Practices in Search Engine Marketing (Part 2)
Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
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Best and Worst Practices in Search Engine Marketing (Part 1)
Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
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On the Right Page for Web Indexing
Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
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