SEO Articles

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.

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“What were they thinking?” Netconcepts’ lead search strategist Pat Fusco ponders in this article for ClickZ. She goes on to share common SEO blunders and bloopers, including sites that don’t have a unique selling point for visitors, ugly search results thanks to JavaScript or Flash navigation, and those that overlook the value of inbound links.

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Search engine marketers are becoming anxious. It could have something to do with the frenzied preparations getting websites holiday-ready. Netconcepts’ lead search strategist Pat Fusco, writing for ClickZ goes on to highlight the most effective things that a company can do to prepare for the code freeze, like planning ahead for search engine visibility, linking to placeholders for holiday specials like free shipping and gift wrapping, optimizing those special deals or gift ideas pages now, more frequent postings to the company blog, and not overlooking those year-round initiatives like link building.

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Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy.

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Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.

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What are the key factors that separate websites that are found on page 1 in the search results from those on page 5? Pat Fusco, Netconcepts’ lead search strategist went on to elaborate in this article for ClickZ. It all comes down to the site’s search-worthiness (or searchiness Pat calls it). She suggests starting out by taking a panoramic view of your industry on the Web and the sites of your top ranking rivals. There’s much to learn here. The road to top rankings is paved, first and foremost, with keyword selection, and there are tools to help you achieve this, as well as those all-important links to your website.

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The term “vintage” is really trendy right now, but does it apply to SEO as well? In this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco went on to define the difference between “antique” (100 years old) and “classic” (25 years old) which means IBM’s entry in 1981 with the IBM 5150 is now a bona fide classic. The world’s first website was designed in 1991 — not a classic yet. How about the world’s first SEO marketer? Perhaps the word classic should be used to define classic SEO as being the basics of good practice that delivers positive results that improve the bottom line of the companies who use them.

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In part 2 of this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco goes on to say that while PPC advertising and SEO strategies may have the common foundation of keyword research, that’s where the similarities end.

Should you hire an in-house SEM, external agency, or both? Pat says it primarily depends on your online marketing goals, marketing budget and risk management mindset.

What about buying your way into top rankings? There are seven fundamentals of any PPC campaign as Pat highlights…

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Cascading Style Sheets (CSS) is a technology popular with web developers who care about web standards and accessibility. But it should also be a technology embraced by anyone who cares about SEO. You can do amazing things with CSS.

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