The Tail that Wags the Web

November 8th, 2006

by

Originally published in ClickZ

Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…

Three Questions to Ask before Initiating an SEO Strategy

October 25th, 2006

by

Originally published in ClickZ

PJ Fusco, lead strategist for Netconcepts, looks at three basic questions merchants need to consider before putting out a RFP for a major new SEO strategy. Things like looking at the business objectives for the web site, reviewing historical web stats (you don’t know where you’re going if you don’t know where you’ve been), and using web analytics to determine your target audience. You’ll also need to agree on how far you’re prepared to go to improve your site’s web traffic. As a regular contributor to ClickZ, PJ stresses in her article the need to do your homework first.

Can Big Brands Own “It”

October 11th, 2006

by

Originally published in ClickZ

In this article for ClickZ, Netconcepts’ lead strategist PJ Fusco highlights how many big brands fail to grasp the relevance of unbranded search terms when determining an SEO strategy. She asks the big question: “What have you done to earn top natural search results for “it” (unbranded search results).

Too many big brands are putting up barriers to search engines crawling for unbranded search terms, she says. She goes on to suggest ways in which sites can be more search engine friendly.

What it means to be an online marketer

October 1st, 2006

by

Originally published in NZ Marketing

As a brand owner, it is important to recognize the role in which search marketing plays in the wider marketing mix and understand that it is more than sprinkling a handful of keywords on pages. Natural search marketing or search engine optimization is more than just keywords.

Continue reading »

SEO Report Card: ShopWildPlanet.com

October 1st, 2006

by

Originally published in Practical Ecommerce

The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…

Continue reading »

SEO: RSS Feeds Increase Visibility

October 1st, 2006

by

Originally published in Practical Ecommerce

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

Continue reading »

Help Your Customers Find You in Cyberspace

October 1st, 2006

by

Originally published in Catalog Success

The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.

Continue reading »

Spider food and SEO blunders

September 27th, 2006

by

Originally published in ClickZ

“What were they thinking?” Netconcepts’ lead search strategist Pat Fusco ponders in this article for ClickZ. She goes on to share common SEO blunders and bloopers, including sites that don’t have a unique selling point for visitors, ugly search results thanks to JavaScript or Flash navigation, and those that overlook the value of inbound links.

Well-seasoned SEO

September 13th, 2006

by

Originally published in ClickZ

Search engine marketers are becoming anxious. It could have something to do with the frenzied preparations getting websites holiday-ready. Netconcepts’ lead search strategist Pat Fusco, writing for ClickZ goes on to highlight the most effective things that a company can do to prepare for the code freeze, like planning ahead for search engine visibility, linking to placeholders for holiday specials like free shipping and gift wrapping, optimizing those special deals or gift ideas pages now, more frequent postings to the company blog, and not overlooking those year-round initiatives like link building.

SEO: Breadcrumb Trail Boosts Rankings

September 1st, 2006

by

Originally published in Practical Ecommerce

Breadcrumb navigation is wonderful for usability and for SEO. This text-based navigation shows where in the site hierarchy the currently viewed web page is located and your location within the site, while providing shortcuts to instantly jump higher up the site hierarchy.

Continue reading »