Seminars

Wikipedia Clinic

SMX Social Media — New York, NY

October 17th, 2007

Panelist:

Wikipedia is powerful. Concerned about how your company or service is portrayed? Wikipedia experts answer your questions and take you live to the site for advice on how to interact with the service.

Wikipedia, Yahoo Answers & Answer Sharing

SMX Social Media — New York, NY

October 17th, 2007

Panelist:

Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Desperately Seeking Links: Baiting, Buying, and Socializing for Links

DMA 07 Annual Conference — Chicago, IL

October 16th, 2007

Moderated by

Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

  • Link building efforts that went horribly awry and how to avoid repeating their mistakes
  • Concrete action steps to boost your site’s importance in the eyes of the search
    engines
  • Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

Wikipedia & SEO

eComXpo — Online

October 10th, 2007

Moderated by

It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. WikipediaĆ¢??s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

Managing a Local/Mobile Search Marketing Campaign

SMX Local & Mobile — Denver, CO

October 1st, 2007

Panelist:

Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts

Ecommerce Clinic: Link Building and Social Media

Shop.org Annual Summit 2007 — Las Vegas, NV

September 19th, 2007

Moderated by

Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures – both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

Advanced Search Tactics: Part Art, Part Science

Shop.org Annual Summit 2007 — Las Vegas, NV

September 18th, 2007

Seminar by

Get the SEO Secrets Most Agencies Won’t Reveal

This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites. After about 40 minutes of revealing top-secret SEO tactics, the session transforms into a discussion with the panelists about how SEO science and art can be used by small and large retailers alike. Elaine and Steve represent both ends of the online retail spectrum: sexy and sciency.

  • Stephan Spencer, Founder and President, Netconcepts
  • Elaine Wu, Manager, Internet Marketing, Victoria’s Secret
  • Steve Spangler, Founder and CEO, Steve Spangler Science

7 Secrets to High Google Rankings

Stanford University Tech Briefings — Palo Alto, CA

August 24th, 2007

Seminar by

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

  • Check your “Google Pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Wield invaluable SEO tools you’ve not yet heard of
  • Build high-quality links from trusted sites, and boost your PageRank along with your rankings
  • Prepare for changes to come… and so much more!

Wikipedia & SEO

Search Engine Strategies — San Jose, CA

August 23rd, 2007

Panelist:

The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central

SEO Through Blogs & Feeds

Search Engine Strategies — San Jose, CA

August 22nd, 2007

Panelist:

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.