Seminars

How to Develop A Winning Internet Marketing Plan: A Step by Step Approach

Bell South & Inc. Magazine Sponsored Seminar — Miami, FL

May 14th, 1998

Workshop by

This half-day workshop details how to prepare and use an Internet marketing plan. In essence, an Internet marketing plan is a systematic method for the effective and efficient management of change (effectiveness means doing the right things & efficiency means doing things right). At this workshop you’ll also learn the first concrete steps to take when starting your plan and how to sustain your momentum.

Specifically you will learn:

  • What needs to go into your plan
  • Why your plan will have to be altered in light of new opportunities
  • How to benchmark (creatively imitate) how others have created their Internet marketing presence
  • How the Internet marketing plan forces identification of important ownership, control and team work issues
  • How to select among a set of “generic” Internet strategies to help you accomplish objectives
  • How to take your Internet plan “off the shelf” and put it into action
  • How to incorporate other aspects of the Internet besides the Web, such as e-mail & newsgroups, into your plan

“Killer” Customer Service: Case Studies and Best Practices

Inc. Magazine's Customer Service Strategies — San Francisco, CA

April 30th, 1998

Seminar by

What makes for an effective online customer service presence? We’ll answer this important question by giving you a tour of some of the best (and worst) practices in online customer service. A number of successful online customer service centers will be closely examined, as we analyze in detail the characteristics of their success. We’ll illustrate exactly how these companies are creating satisfied customers and reducing operational costs, using “killer” customer service techniques and strategies like:

  • Auto-response email
  • Email newsletters and announcements
  • Frequently Asked Questions (FAQs)
  • High-powered search engines
  • Personalization (of both Web pages and email messages)
  • Discussion groups
  • Ties to corporate systems

How To Develop A Winning Internet Marketing Plan: A Step by Step Approach

Strategic Planning For Internet Marketing — San Francisco, CA

April 25th, 1998

Workshop by

This half-day workshop details how to prepare and use an Internet marketing plan. In essence, an Internet marketing plan is a systematic method for the effective and efficient management of change (effectiveness means doing the right things and efficiency means doing things right). At this workshop you’ll also learn the first concrete steps to take when starting your plan and how to sustain your momentum.

Specifically, you’ll learn:

  • What needs to go into your plan
  • Why your plan will have to be altered in light of new opportunities
  • How to benchmark (creatively imitate) how others have created their Internet marketing presence
  • How the Internet marketing plan forces identification of important ownership, control and teamwork issues
  • How to select among a set of “generic” Internet strategies to help you accomplish objectives
  • How to take your Internet plan “off the shelf” and put it into action
  • How to incorporate other aspects of the Internet besides the Web, such as e-mail & newsgroups, into your plan

Linking Your Print Catalog With Your Web Site

Spring Internet World — Los Angeles, CA

March 13th, 1998

Seminar by

Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and Web “look and feel”

Internet Video (panel)

Fall Internet World — New York, NY

December 8th, 1997

Panel Moderated by

Deploying video over today’s Internet is like teaching a dog to sing – it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.
(moderator)

Multimedia Formats from A to Z

Fall Internet World — New York, NY

December 8th, 1997

Seminar by

In the fast changing world of the Web, it’s critical for content providers to keep current with the latest multimedia technology — from the ubiquitous to the fringe, from the mundane to the hip. Yet we need to balance that with an understanding of the accessibility of that technology to our user base and the cost/benefit relationships for both the content provider and those users.

  • an overview of the multimedia landscape
  • everything from GIF and JPG to Shockwave and RealMedia to VDO and VRML
  • sidebars about their place in the landscape and their appropriateness in web design
  • examples of what works and what doesn’t, from both a business and a design perspective.

Linking Your Print Catalog With Your Web Site

Fall Internet World — New York, NY

December 8th, 1997

Seminar by

In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and web “look and feel”

Online Shopping Technologies

Internet World Chile — Santiago, Chile

October 9th, 1997

Seminar by

Using the Internet for Competitive Intelligence

Competitive Intelligence — Madison, WI

September 8th, 1997

Seminar by

  • Tapping into your competitors
  • Benchmarking web site performance
  • Competitor profiles & news
  • Counterintelligence on your web site
equipoise dosage

Internet Marketing (day-long developer day)

Internet World UK — London, UK

May 20th, 1997

Workshop by

The Internet and the World Wide Web have caught everybody’s attention. There is no question that marketing as we know it is changing into an automated, interactive, one-to-one operation. The World Wide Web is bringing this change faster than anybody expected.

On-line communication with your customers and prospects allows more direct feed-back than ever. Each phase of product development, positioning, and promotion can include the most intelligent, experienced, and expert resource on earth – your customers. They become part of your team. Imagine knowing how many people are reading your magazine ad. Imaging knowing which pages of your brochure people are looking at most. Imagine a survey that brings the answers to you at the speed of light. And this is just the beginning.

You have seen competitors get on the Web. You have heard customers asking if you have a Web presence. You may even be creating a Web site. If so, this seminar will give you the insights needed to meet your competitors head on, satisfy your customers and make the most of your efforts to stay ahead of the game.

Many companies are placing their electronic billboards on the Internet and wondering why the astonishing response tapers so quickly. Some incur the wrath of Internet citizens by ignoring Internetiquette and customs. Offering something of value to your prospects in return for their time is a vital part of on-line culture. You’ll hear examples of how this is done well, and about the penalties for those who mishandle this medium.

This seminar zeros in on using the World Wide Web for marketing. We’ve distilled the avalanche of information for you. We’ve identified which techniques work, and which clash with Internet culture. When you come away from this seminar you’ll understand how the Internet fits into your overall marketing mix. And you’ll know how to get started.

What You Will Learn

  • How the World Wide Web works in non-technical terms
  • How to fit in with the Internet culture
  • What others are doing right and wrong
  • Which Internet obstacles to ignore and which to take seriously
  • How to create a solid Web marketing strategy
  • How to blend the Internet into your marketing mix
  • What resources are needed to build your own Web site
  • How to get people to come to your Web site
  • How to measure your success
  • What the Web will become in the future
  • The key secrets to building a rewarding Web site

Who Should Attend
Using the World Wide Web for marketing is a new endeavor. Marketing VP’s need to understand this medium to better allocate resources. Marketing managers need to learn what Web strategies and tactics work. Web builders need to appreciate the infrastructure required to support an electronic presence.

Your Seminar Leaders
Jim Sterne and Stephan Spencer

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