Seminars

The Internet and Supply Chain Management

Business-to-Business e-Marketing — Madison, WI

June 15th, 2001

Seminar by

  • Using extranets to work with channel members
  • Integrating with legacy and ERP systems
  • "Cybermediaries" and auction and reverse auction sites

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2001 — San Francisco, CA

March 21st, 2001

Workshop by

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.
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How to Create Your Food Site for Maximum Online Effectiveness

eFoodservice — Chicago, IL

July 28th, 2000

Workshop by

Do you want your foodservice Web site to run at peak efficiency, dazzle customers, come up high in search engines, generate an adequate ROI, and not leave you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to watch in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to investigate on your site and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs
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Evolution of Web Site Strategy

eFoodservice — Chicago, IL

July 26th, 2000

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Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

  • Create a site that is easy to navigate and compelling to the customer
  • Market through direct email response
  • Acquire the proper lists of names
  • Put together a permission based email marketing plan
  • Survey users to see what’s right and what’s wrong with your site
  • Increase response rates
  • Decide what kind of manpower you need to create a full time website
  • 24 hour, 7 days a week work force vs. outsourcing

How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2000 — New York City, NY

July 19th, 2000

Workshop by

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.

How the Jetsons Plan Their Meals… and How You Will Too!

eFood East — Boston, MA

June 21st, 2000

Seminar by

Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet – simultaneously – until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.

Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!

How to Audit Your Food Site for Maximum Online Effectiveness

eFood East — Boston, MA

June 19th, 2000

Workshop by

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to audit and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs
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How the Jetsons Plan Their Meals… and How You Will Too!

Cyberbranding — Auckland, NZ

May 23rd, 2000

Seminar by

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies – content aggregation, virtual communities, and personalisation – and applied them in a rather unconventional and successful way. Discover how Birdseye:

  • Aggregates content through a worldwide recipe search engine
  • Personalises content through a personal recipe box and personal shopping list
  • Creates virtual communities through a recipe exchange
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Step By Step: How To Evaluate Your Website’s Impact (workshop)

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

May 17th, 2000

Workshop by