Multichannel Marketing Power Forum

Annual Catalog Conference — Orlando, Florida

May 23rd, 2005


Multichannel Merchant editorial director, Sherry Chiger will moderate. Learn about the latest news, trends, and opportunities in multichannel marketing from a panel of leading-edge experts, and take away tips for improving sales and profits.

Sherry Chiger, Editorial Director, Multichannel Merchant Magazine
Amy Africa, President, Creative Results
Ken Burke, CEO, MarketLive Inc.
Founder & President: Stephan Spencer, Netconcepts

Search Engine Optimisation – Black Art or Sweet Science?

Search Engine Room — Sydney, Australia

April 12th, 2005

Panel Moderated by

This panel examines the latest trends in Search Engine Optimisation (SEO), focusing on keyword research, management and execution. Learn how to create an effective SEO campaign and attract the right customers to your site.

Traditional Vehicle, New Channel – Internet Word of Mouth Marketing

Strategic Branding — Auckland, New Zealand

March 30th, 2005

Seminar by

  • Where consumers gather and messages propagate: personal emails, discussion forums, chat rooms, blogs, RSS feeds, wikis and search engines.
  • How to harness “word of mouse” to enhance existing relationship marketing programmes and your brand.
  • Tips for facilitating the spread of viral messages about your brand.
  • Who are the “sneezers” who will spread your viral message?
  • Handling input and feedback from your consumers, the public, the media and analysts.
  • Success stories and flops: what’s worked and what hasn’t.
  • How can Internet word of mouth enhance existing relationship marketing programmes and your brand?

Natural (Organic) Search Engine Optimization: Hard Facts, Real Lessons, Insider Secrets

Catalog Age Webinar — Online

March 9th, 2005

Webcast by

The search algorithms of Google, Yahoo, and MSN power about 95% of all Web search queries, making high-ranking search listings in these three engines a marketer’s dream. With over 70% of search result clickthroughs going to the natural (unpaid) search results pages and the “implied endorsement” that goes with a top natural listing, it’s essential that marketers gain mastery in natural search optimization. Besides, where else can you reach such high penetration to highly qualified prospects at zero cost per click?

While natural search listings deliver untold millions in sales to some of the Web’s savviest online retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so that the engines will love it?

Join Stephan Spencer, President of Netconcepts, Shaun Ryan, CEO of SLI Systems, and Joan Broughton, VP – Multi-Channel Programs at REI during this rich presentation to learn the essential strategies of putting the search engines to work for your Web site. You’ll learn the secrets of how to:

  • Estimate missed opportunity costs
  • Sell your SEO initiative to upper management then resource it effectively
  • Ensure the search engine spiders crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Build your importance score and pass it on effectively using your internal hierarchical linking structure
  • Check your site’s natural search “pulse”
  • Avoid getting banned/penalized by the engines
  • Leverage your internal site search for search engine fodder
  • …and much more!

Join us for an information-packed hour of concrete advice, definitive answers, best and worst practices, real-life examples, and interactive critiques.

Watch the archived webinar

Download: MPEG 4 (68 MB)


Stephan Spencer, Founder & President, Netconcepts

Stephan has been helping companies exploit commerce opportunities online since 1995. Clients include REI, Verizon, Gorton’s, Kohl’s, Cabela’s, to name a few. Stephan started Netconcepts in 1995 and grew it from a one-person Internet consultancy to what it now a multi-national interactive agency, specialising in web design and ecommerce with search engine optimization built in.

Dr Shaun Ryan, CEO, SLI Systems

Shaun Ryan combines commercial experience and academic expertise to lead a company that consistently improves the search experience of millions of online shoppers, customers of stores like Etronics, Any Mountain and Harry and David. His commercial background includes positions with NBCi and consulting to organizations like international health technology company Invacare. With a PhD in Artificial Intelligence from the University of Canterbury, Shaun was one of the founders of SLI Systems’ unique learning search technology.

Joan Broughton, Vice President of Multichannel Programs/Online, Recreational Equipment, Inc. (REI)

Service to REI since 2000. Former executive at Office Depot and America Online. Currently oversees strategy and operations of REI’s Multichannel Programs and Online businesses, including,, and REI Adventures. Serves on the boards of the American Hiking Society and, an online retailer association. Enjoys hiking and running.

Global Village: Instant Opportunities Now

Fresh Network Technology Breakfast — Auckland

March 9th, 2005


Before Google arrived on the scene the value of searching was totally underestimated. Google’s mission is to organise the www’s information and make it accessible. Search engines are the 2nd most popular use of the web, behind emails. The future as seen by Google founder Larry Page: “the ultimate search engine would understand exactly what you mean and give back exactly what you’ve been trying to achieve”. It is expected to see companies changing current online ads to more measureable search engine marketing type ads.

Kate Vale, AdWords Manager – Australia, Google Inc.
Stephan Spencer, Managing Director, Netconcepts

Web Feeds, Blogs & Search

Search Engine Strategies — New York

March 1st, 2005


This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Audience Development and the Internet

Circulation and the Internet: Co-hosted by American Business Media and National Trade Circulation Foundation, Inc. — New York City

February 8th, 2005


  1. The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
  2. How to use email to renew or acquire new subscribers
  3. E-mail tests – what’s working, what’s not working
  4. Search engine marketing – what are you using and how is it working
  5. Banner ads – are they working, what have you changed, where do you have them
  6. How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
  7. Web agents – are they still working?
  8. Blogs – are they a source of names? How can we get subscription information onto a blog?
  9. Email files – do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

Gloria Adams, Pennwell – Moderator
Laura Wilson, NEJM – Panelist
Sean Fulton, GCN Publishing – Panelist
Brian Klais, Netconcepts – Panelist

Cracking the US Market: Kiwi Businesses Share Their Secrets

AmCham Breakfast — Auckland, New Zealand

December 7th, 2004


Four speakers from leading companies give you the good oil on how to succeed in the USA!

Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.

Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.

Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.

Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.

Maximizing Your “Natural Search” Channel: SEO That Really Works

MarketingProfs virtual seminar series — online (webcast)

November 18th, 2004

Webcast by

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

  • Which search engines to target
  • Keyword research tools and tactics
  • Writing copy that “sings” to the search engines
  • Benchmarking against your competitors
  • Link building strategies that work
  • Optimal search engine architecture
  • Best practices to emulate
  • Scams exposed
  • Case studies – including the “inside scoop” on what worked and what didn’t
  • Making your e-commerce or database-driven site “search engine friendly”
  • Measuring the return on your search engine marketing investment
  • Developing a search engine marketing plan
  • Criteria for selecting a search engine marketing agency
  • Online tools and resources

E-Mail Marketing: Beating the Deliverability Crisis

DMA Annual Conference — New Orleans, LA

October 17th, 2004

Seminar by

As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.

Topics include:

  • Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
  • Secrets to monitoring your own spam record — and your e-mail vendor’s
  • Tactics for making your e-mails filter-friendly while complying with the law