Seminars

In this interactive panel session, understand the ways in which your organisation can achieve success in the area of search engine marketing, and hear from two companies who have implemented search engine marketing techniques, with great results.

• Search strategies and best practices — Stephan Spencer
• Case Study — Media Design School
• Case Study — WorkingIn.com

Stephan Spencer, Managing Director, NETCONCEPTS
Caroline Booth, Marketing Communications Manager, MEDIA DESIGN SCHOOL
Hayley Roberts, Director, WORKING IN LTD

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The marriage of search engine optimisation and usability can be a happy one. Granted, just creating a successful user experience can be a challenge. But to also cater to the search engine’s algorithms concomitantly - this can seem downright daunting. Many companies, often inadvertently, choose one approach over the other. The goal, elusive as it may seem, is improved search engine rankings ALONG WITH greater accessibility and better overall usability. Get ready for a dose of insight, strategy, process, and well-considered opinion to cure what ails your site.

Join Stephan for an information-packed session covering:

• Wordsmithing approaches
• Benchmarking criteria
• Contextual linking
• Role of keyword analysis
• Optimal site structure
• Wielding the full power of CSS
• Measuring Return On Investment
• Best practices & worst practices

Filed under: Seminars SEO Usability | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com

Filed under: Business Blogging Ecommerce RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• Overview of SEO & SEM - what are they, how do they work? What are the relative strengths of each?
• SEO - how to get started; SEM - how to get started
• SEM - examples of successful paid search advertising

Filed under: Paid Search Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• SEM campaign optimisation - what is it, and what are the benefits?
• What services and tools are available to manage the process (ie. bid management).
• Tips from the experts - practical techniques used by the professionals to interpret and improve performance

PANEL DEBATE-
Moderated by Stephan M. Spencer - President, Netconcepts
Kate Vale - Head of Advertising & Sales, Google
Jon Ostler - Technical Director, First Rate

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Another innovation at eTail. Set away from the hurly burly of the conference, we are providing you with the opportunity to get an in-depth diagnostic treatment for your site.

4 dedicated stations will help you optimize every element of your website, from Search, to Analytics to CRM and Visualization, there is a cure for every pain point! Make sure you sign up for your 30-minute session today.

Filed under: Seminars SEO Web Development | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” - hopefully before your competitors do!”

• Successful applications of blog and webfeed (RSS) technology
• How blogs and RSS can and should fit into your marketing plan
• Best practices to emulate, pitfalls to avoid
• Case Studies and Examples: Lessons Learned

Filed under: Business Blogging RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

• Make your site “search engine friendly”
• Explore “Pay-per-click” search advertising
• Analyze benchmarking, competitive intelligence and ROI
• Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

• Explore blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Discover the “sneezers” who will spread your viral message

Filed under: Business Blogging RSS Marketing Seminars Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

PPC and natural search engine marketing initiatives, when properly executed, can drive tremendous growth in traffic, sales and conversion rates.

• Hear from leading marketers about what’s gone right, what’s gone wrong, and opportunities that still remain.
• Gain valuable insights on the processes behind systematically optimizing an e-commerce site and effectively launching and scaling a PPC program.
• Learn best practice approaches.
• Understand the metrics that matter. And learn from two of the best in the business.

Stuart Larkins, Vice President Partner Services, Performics
Brian S. Klais, Vice President eBusiness, Netconcepts
Nathan Miller, e-Commerce Marketing Manager, Northern Tool & Equipment
Jennifer Rodriguez, Manager Online Customer Acquisition Programs and Strategy, Recreational Equipment Inc. (REI)

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: