Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories.

This seminar will be rich with case study examples.

This seminar is for you if you:

1. Know that you’re missing out on key linking opportunities, but you just don’t know which ones and how to find them
2. Don’t have all the answers on what it takes to get coverage and links in the right places from the right people
3. Don’t have a current linking strategy or have one with holes

Successful link builders take an active role in the process. They don’t just sit back and hope that links happen. They make them happen! Take the first step by registering for this virtual seminar today.

You will learn:

• To build a comprehensive linking strategy (including: portals, blogs, feeds, niche venues, vertical search, authority sites, e-newsletters, zines, awards, mailing lists)
• How to get the best anchor text that you can
• Holistic linking
• How to receive online publicity
• How to purchase links
• How maximize on-site and off-site link architecture
• How to mine and analyze competitor site links and industry-specific links
• The biggest link building mistakes and myths
• To generate buzz
• How to write and release effective press releases
• Link building in blogs and RSS feeds
• How to the right people with the right message
• How to optimize your link architecture to get the most out of your inbound links

The 90-minute seminar will include an extended Q&A.

ABOUT THE PROF EXPERTS

Eric Ward founded the Web’s first service for publicizing Web content back in 1994, and he still offers these services today. His client list is a who’s who of online brands. Eric is best known as the person behind the original linking campaigns for Amazon.com Books, The Link Exchange, Microsoft.com, Rodney Dangerfield, WarnerBros, The Discovery Channel, the AMA, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and he was selected as one of the Web’s 100 most influential people by Websight magazine in 1997. Eric also wrote the Link Building column for ClickZ, the NetSense column for Ad Age magazine, and is a 4-star speaker at major industry conferences.

Stephan Spencer is founder and President at Netconcepts, a 9-year-old, multi-national interactive agency specializing in search engine optimization, web redesign, usability, e-commerce, website auditing and email marketing. Clients include Verizon, REI, Gorton’s, Cabela’s, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com. He has contributed to magazines such as Catalog Age, Unlimited, Building Online Business, and NZ Marketing. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.

Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links
• The phenomenon of Google bombing and making it work in your favor
• The role of authorities, hubs, and topical relevance
• How to leverage blogs and the blogosphere for link building
• To get your content successfully syndicated onto other web sites with RSS
• How to capture the link gain (PageRank) of your affiliates and your advertising

The 90-minute seminar will include an extended Q&A.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

• Which search engines to target
• Keyword research tools and tactics
• Writing copy that “sings” to the search engines
• Benchmarking against your competitors
• Link building strategies that work
• Optimal search engine architecture
• Best practices to emulate
• Scams exposed
• Case studies - including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Developing a search engine marketing plan
• Criteria for selecting a search engine marketing agency
• Online tools and resources