Success with Email Marketing Campaigns: 10 Campaigns Critiqued for Best and Worst Practices

Stephan Spencer — Thu, 24 Aug 2006 18:00:54 +0000

For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don’t get delivered.

Even if your message gets past the filters, it doesn’t mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email’s fate, based squarely on your From line and Subject line, and to a smaller extent, what’s visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.

This virtual seminar is going to get “hands on” with reviews of actual email campaigns submitted by seminar attendees. Not all will be chosen, so give yourself the best chance of having your campaign critiqued: submit your entry early. Stephan is one of the most popularly and highly acclaimed MarketingProfs seminar leaders.

If you’ve ever wondered what you were doing wrong with your email marketing, or wondered what you could be doing better, then this is the seminar for you.

You will learn:

How to write messages that are opened and read
How to create subject lines that are the best they can be
Best practices for your call-to-action and value proposition
How to balance text and images
When to use Text or HTML
Whether your email is compliant with CAN-SPAM legislation
Whether your messages will get past spam filters

The 90-minute seminar will include an extended Q&A.

Maximizing Your “Natural Search” Channel: SEO That Really Works

Stephan Spencer — Thu, 18 Nov 2004 00:00:00 +0000

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

Which search engines to target
Keyword research tools and tactics
Writing copy that “sings” to the search engines
Benchmarking against your competitors
Link building strategies that work
Optimal search engine architecture
Best practices to emulate
Scams exposed
Case studies - including the “inside scoop” on what worked and what didn’t
Making your e-commerce or database-driven site “search engine friendly”
Measuring the return on your search engine marketing investment
Developing a search engine marketing plan
Criteria for selecting a search engine marketing agency
Online tools and resources

Netconcepts

Success with Email Marketing Campaigns: 10 Campaigns Critiqued for Best and Worst Practices

Maximizing Your “Natural Search” Channel: SEO That Really Works